GECs
UTV to beef up non fiction software production
MUMBAI: After fiction and animation, software major UTV has now trained its sights on the non fiction segment.
Keen to tap into the huge potential for this segment both in the burgeoning domestic market as well as among overseas broadcasters, UTV plans to float a team of ideators who will be primarily responsible for coming up with original ideas that can be converted into viable series, both here and abroad. Heading the team is old UTV hand Jyotirmoy Saha, the general manager, animation. Saha, who has extensive experience in networking with meeting with buyers for UTV’s animation software in international markets, has been given the additional charge of non fiction. Saha also has the mandate for constituting the team of five ideators, responsible for generating the content. The talent pool will be the only addition in terms of investment to the UTV team for building up the non fiction segment, says Saha.
With growing demand, no genre within the non fiction segment is taboo, believes Saha, except perhaps for natural history, which he believes may not be the company’s core competency. That apart, Saha is keen to try game show formats, biography formats, current world issues, documentaries for the young…the list can go on.
For starters, UTV has bagged a deal in Washington for an one hour documentary for the National Geographic Channel, details of which Saha is loath to reveal at this point. BBC World’s show Back To The Floor is produced by UTV, the first run of which ends on 14 February. It was last year that UTV got seriously down to the business of making non fiction software with the co-production of a 26 episode ‘cuisine tourism’ show Pan Asia that was aired in five countries including Canada. Pan Asia currently airs on Star World in India.
The non fiction team within UTV will however not restrict itself to domestic channels, as Saha puts it, “Thinking only India cuts off 85 per cent of my market.” So, while the team would operate out of India, UTV will actively look at international markets.
UTV also has the growing brood of news channels in its focus. It has produced a series Back To School on the different ways in which children in different parts of the country go to school, including Kashmiri kids whose school is housed in a houseboat, and Kutchi kids in Gujarat whose school is located in the salt pans of the westernmost tip of the country. It has also pitched two shows for the proposed UTV channel for the young, says Saha, the theme for which will be ‘kids, learning and adventure’.
MUMBAI: Lights, camera… connection because this time, the game isn’t just about winning, it’s about who’s with you. Sony Pictures Networks India is gearing up to launch a new reality game show, Tum Ho Naa, expanding its unscripted slate with a format that promises both emotion and engagement.
The show will premiere soon on Sony Entertainment Television and stream on Sony LIV, with Rajeev Khandelwal stepping in as host. Known for his measured screen presence and selective choices, Khandelwal’s return to television adds a layer of familiarity and credibility to the upcoming format.
While specific details of the gameplay remain under wraps, the positioning suggests a reality format that leans as much on emotional resonance as it does on competition, an increasingly popular blend in Indian television, where audiences are gravitating towards content that offers both stakes and storytelling.
Khandelwal, reflecting on his return, noted that his choices have often been guided by instinct rather than convention, describing Tum Ho Naa as a project that feels “close to the heart”. His association also signals Sony’s continued focus on anchoring new formats with recognisable faces who bring both relatability and depth.
The launch comes at a time when broadcasters are doubling down on original non-fiction formats to drive appointment viewing, even as digital platforms expand parallel reach. By placing the show across both linear television and OTT, Sony appears to be aiming for a dual-audience strategy capturing traditional viewers while engaging digital-first consumers.
As the countdown to premiere begins, Tum Ho Naa positions itself not just as another game show, but as a reminder that sometimes, the biggest prize on screen isn’t the jackpot, it’s the journey shared along the way.
