Movie Channels
UTV Movies International now in Canada
MUMBAI: To take the entertainment quotient a notch higher, Disney India has taken its 24 hour Hindi movie channel – UTV Movies International to Canada. The channel that was launched on 17 July in Canada aims at drawing the audiences together to share their universal passion for Bollywood.
While UTV Movies International was launched first on Bell Fibe, it is also available across key platforms in Canada. And now, to take a step further to ensure better reach, the channel will be distributed through Asian Television Network (ATN).
According to Disney India VP – revenues, media networks Nikhil Gandhi, Canada is a very important market for the network as it has a large South Asian diaspora who are looking for fresh and distinctive Hindi movie content. He said, “UTV Movies has been consistently engaging with audiences in India and internationally. With the UTV Movies International channel launch in Canada, we are further expanding our footprint in the international markets and are extremely excited to work with Canada’s largest television broadcaster – Asian Television Network.”
“We are very pleased to be associated with UTV Movies International,” said ATN president and CEO Dr Shan Chandrasekar. “Bollywood is one of the most loved genres in the country and the audiences here have a special connect with Hindi films. ATN has been responsible in bringing a range of specialty channels to the diverse audiences in Canada and UTV Movies International is a great addition to our network.” he added.
Over the past five years, UTV Movies International has addressed the viewer’s approach of looking to television for uninhibited entertainment, instantly gratifying them with a direct experience of the spirit of Bollywood.
The channel, currently present in 26 countries, has been engaging with audiences in key regions such as USA, Middle East and Africa along with countries such as Nepal, Malaysia, Australia and New Zealand. UTV Movies International also has a presence in the United Kingdom under the name of UMP Movies.
Movie Channels
Ek Deewane Ki Deewaniyat Premieres 14 Feb on Zee
Ek Deewane Ki Deewaniyat world TV premiere 14 Feb at 8pm passion meets politics.
MUMBAI: Cupid’s arrow just got a plot twist and it’s heading straight for your TV screen. This Valentine’s Day, Zee Cinema is turning up the heat with the world television premiere of Ek Deewane Ki Deewaniyat, a raw, rule-breaking romantic drama that proves love doesn’t always come wrapped in roses.
Set to air on Saturday, 14 February at 8pm, the film stars Harshvardhan Rane and Sonam Bajwa, directed by Milap Zaveri. It dives headfirst into obsession, heartbreak, and the kind of unconditional love that leaves scorch marks. Rane plays Vikramaditya, a powerful politician whose all-consuming passion for actress Adaa spirals into chaos when his feelings go unreturned unleashing a storm of emotion, misunderstanding, and life-altering consequences.
The timing couldn’t be sharper. Audiences are clearly craving intense love stories over sugar-coated ones, and this film taps straight into that vein. Harshvardhan Rane already has a loyal fanbase from his cult hit Sanam Teri Kasam, which cemented his status as the go-to guy for heart-wrenching romance especially among younger viewers who keep the film on repeat.
Milap Zaveri captured the film’s beating heart, “This film is about love that doesn’t follow rules. With Valentine’s Day being a time when audiences gravitate towards romantic narratives, the television premiere of Ek Deewane Ki Deewaniyat on Zee Cinema felt like the perfect fit. The continued love for intense romances shows there is a strong emotional appetite for such stories.”
Rane himself called it a story rooted in messy, honest emotion, “Ek Deewane Ki Deewaniyat explores love in its most intense and vulnerable form where emotions are messy and deeply human. It’s a story that doesn’t shy away from passion or pain on Valentine’s Day making it even more special as it reflects the many shades of love people experience.”
Sonam Bajwa added her take, “Ek Deewane Ki Deewaniyat is not a conventional love story, it’s raw, intense and emotional. Valentine’s Day is usually associated with happy romance but this film explores love in its most vulnerable form.”
So if your Valentine’s plans include more than chocolates and clichés, tune in to Zee Cinema at 8pm on 14 February. Because sometimes the most unforgettable love stories aren’t the ones that end neatly, they’re the ones that leave you questioning just how far passion can push before everything changes.
