GECs
UTV Classics to promote alternative cinema
MUMBAI: UTV Motion Pictures has launched a sub-brand called UTV Classics, which will promote experimental and unconventional cinema, making it accessible to a wider audience.
The first film to be released under the banner will be Vishal Bhardwaj’s The Blue Umbrella, which will be released on 5 January 2007, asserts an official release.
The film is based on a Ruskin Bond’s novel by the same name and aims at adding a new dimension to today’s genre of kids’ films by combining entertainment with a morality tale. The Blue Umbrella stars Pankaj Kapur and Shreya Sharma. The movie has already been screened at a few international film festivals.
UTV CEO Ronnie Screwvala said, “The entertainment tastes of a section of the audience are maturing with time and UTV Classics is an initiative to address the needs of this growing audience for different cinema. 2006 has been proof of this, with unconventional movies that have broken the mould and which have been applauded by audiences and critics alike.”
GECs
EPIC Company unifies all brands under single EPIC identity
IN10 Media rebrand aligns TV, digital and films into one ecosystem
MUMBAI: The EPIC Company, formerly known as IN10 Media Network, has announced a sweeping brand consolidation, bringing its television channels, digital platforms and content IPs under a single identity, EPIC.
The move is aimed at simplifying the company’s structure while creating a more connected content ecosystem spanning television, digital and films. By aligning multiple verticals under one umbrella, the company is looking to present a sharper, more cohesive face to both audiences and partners.
As part of the transition, several channels have been rebranded to align with the EPIC identity. EPIC will now operate as EPIC TV, while Nazara becomes EPIC Bharat, Filamchi is now EPIC Bhojpuri, Gubbare transitions to EPIC Kids, and ShowBox is reintroduced as EPIC Music. Ishara will continue under the identity EPIC Parivaar, maintaining its core positioning.
The company has also refreshed EPICON, its streaming platform, to reflect a more unified and modern brand experience. The overhaul is designed to improve content discovery and create a seamless experience across platforms.
This consolidation follows the recent launch of EPIC Studio, a unified production arm that brings together Juggernaut Productions and MovieVerse Studio, as the company expands its footprint across films, OTT and television.
The EPIC Company managing director Aditya Pittie said, “As our scale has grown, it has become important to simplify how we operate and how we present ourselves to the ecosystem. This consolidation gives us a clearer, more future-ready structure to partner, invest, and build at scale, while ensuring that for viewers, the experience is more seamless and intuitive.”
With the rebrand, The EPIC Company is positioning itself as a platform-agnostic content network, focused on scale, simplicity and integrated storytelling. By bringing everything under one banner, it is aiming to make its content universe easier to navigate and harder to ignore.
