GECs
UTStarcom re-launches IPTV system mVision as RollingStream
MUMBAI: UTStarcom, the US-based firm offering IP-based, end-to-end networking and telecommunications solutions has resorted to a re-branding exercise for its 15-month old IPTV system mVision. The system has been re-named as RollingStream.
“We believe the rebranding of our field-proven IPTV solution to RollingStream better articulates the function of UTStarcom’s IPTV product family to enable service providers to offer their subscribers a variety of streaming applications over a single platform,” says UTStarcom VP, worldwide vice president Brian Caskey. “The name RollingStream speaks to what differentiates our technology, the ability to efficiently parcel content segments to servers at the edge of the network and then deliver the segments sequentially to users on demand; so that their experience rivals watching a DVD.”
RollingStream is a distributed end-to-end solution that is designed to enable telecommunications operators and broadband service providers to deliver broadcast-quality television and on-demand entertainment programming over IP networks. The solution’s scalability, reliability, and bandwidth efficiency allow it to support new services, including broadcast TV, Network Personal Video Recorder (n-PVR), Video on Demand (VoD), and Near Video on Demand (NVoD), over existing network infrastructures. These services may give service providers opportunities to increase revenues, offer new services, and improve customer satisfaction and retention, states an official release.
RollingStream partitions each program into segments that are cached on network edge servers based on viewing demand patterns and operator-specified policies. This mechanism allows service providers to store the beginning segments of feature-length programs directly at the network edge, close to the subscriber, and dynamically deliver the remaining segments once viewing starts. Compared to IPTV solutions that store all content either at the core, which results in network congestion, or in multiple complete iterations at the edge, which requires huge amounts of storage, UTStarcom’s approach simplifies and expedites content delivery, reduces storage requirements, and minimizes network congestion, the release adds.
GECs
ZEEL overhauls sales structure to chase growth across TV and digital platforms
New structure sharpens digital push as viewing habits fragment fast
MUMBAI: Zee Entertainment Enterprises Ltd. is reshuffling its sales playbook as it looks to keep pace with a fast-changing media landscape, where audiences are scattered, screens are multiplying and advertisers are following the data.
According to media reports, the rejig is anchored in the company’s push to build a more integrated, data-led monetisation engine, one that can straddle both traditional television and fast-growing digital platforms with equal ease.
At the heart of the move is a reworked sales architecture designed to deliver cross-platform solutions. With connected TV gaining ground and digital consumption surging, ZEEL is aligning its teams to move quicker, think broader and sell smarter.
The restructuring is being led by chief operating officer, advertisement revenue, Sandeep Mehrotra, at a time when the company says it is seeing tremendous growth. The idea is simple: match the right talent to the right opportunity in a market that is anything but static.
As part of the overhaul, several long-serving executives have been elevated to chief sales officer roles across regions and content clusters. Sanjoy Chatterjee will head the east market, while Gunjarav Nayak takes charge of the west along with high-margin verticals such as hmg, brand works, intellectual properties and digital sales. Rajnish Gupta will oversee bengaluru and chennai markets alongside the kannada and tamil clusters.
In other key moves, Divjyot Dhanda will lead hyderabad and kochi markets and manage zee tv, zee keralam and the telugu cluster. Roshan Vasu Kotian will supervise a diverse portfolio including Zee Marathi, &tv, Zee Punjabi, Zee Anmol, Big Magic and Zee Biskope.
The company is also strengthening its bench, appointing national sales heads across retail, regional clusters, digital and brand solutions. Ankur Kapila’s appointment to lead digital sales signals a sharper push into a segment that continues to outpace traditional formats.
Behind the scenes, dedicated strategy and operations roles have been carved out for both linear and digital businesses. Nitin Shetty, Rajkiran Shrivastav and Priya Nambiar will take on key responsibilities to ensure the new structure runs with precision.
The broader aim is clear. ZEEL wants a bigger slice of advertising budgets that are steadily drifting towards digital and connected TV ecosystems. By integrating its offerings, the company hopes to deepen client relationships while unlocking new revenue streams.
The new structure takes effect immediately, with Mehrotra continuing to report to chief executive officer Punit Goenka and steer the company’s advertising revenue strategy. Senior executive Laxmi Shetty will support the transition, with her revised role expected to be announced soon.
In a market where content is everywhere but attention is scarce, ZEEL’s latest move is less about rearranging the org chart and more about staying in the game.
