iWorld
USP Studios’ Kids TV receives Diamond Play Button from YouTube
MUMBAI: USP Studios' flagship channel, Kids TV, has surpassed the 10 million subscribers mark, creating a strong community of loyal viewers. To celebrate this achievement, the video-sharing giant YouTube has honoured USP Studios with the prestigious Diamond Play Button.
The Diamond Play Button is a top honour conferred by YouTube, next only to the Ruby Play Button for the 50 million mark.
USP Studios founder Uday Singh said, “It is a proud moment for us to receive the Diamond Play Button from YouTube and we couldn’t be happier. The button is a quality certification, a mark of the immense work that every member at USP Studios has put in to reach this subscriber base and an encouragement to keep striving for more. It is also a huge responsibility because our animations and our characters are reaching millions of people around the world. By working closely with our platform partners, we will continue to grow our global community and entertain new audiences from all around the world.”
USP Studios received a letter from the YouTube CEO, Susan Wojcicki which stated – “The fact is, you’re no longer just a great channel. You’re a movement. You’ve clearly touched a nerve in the world, and you’ve found a legion of fans that expect – and receive – great things from you. You amaze us and inspire us every day. Keep it coming.”
USP Studios has been constantly expanding its subscriber base through new content, partnerships, and collaborations making a strong foothold in the kids’ content industry
eNews
Piyush Thakur steps down as Inshorts’ chief revenue officer
Former vice president and cro says exit marks a new chapter after close to a decade of building revenue and partnerships at Inshorts Group.
NOIDA: Piyush Thakur has stepped away from Inshorts Group after nearly 10 years with the company, marking the end of a long tenure that culminated in his role as chief revenue officer.
In a farewell note, Thakur said he was “turning a new page” after almost a decade at Inshorts, calling it one of the hardest professional decisions he has made. He added that his exit was not driven by uncertainty about the future, but by reflection on a long association with the company.
Thakur joined Inshorts in October 2016 as vice president and spent around seven years in the role before being elevated to chief revenue officer in April 2024, a position he held until April 2026.
He said his tenure was defined by “thousands of mornings, late nights, product debates and breakthrough moments”, as the company evolved into a large-scale digital news platform used by millions.
In his note, Thakur emphasised that Inshorts’ growth was a collective effort across teams, adding that engineers, designers, sales teams and customer support staff all contributed to building the platform. He said the company’s success was not the result of individuals but of “everyone who stayed, passed through, and left their mark”.
Before Inshorts, Thakur worked across several digital media and business development roles. At ESPN, he served as senior regional manager from October 2015 to October 2016, focusing on growth initiatives, strategic opportunities and video distribution.
At Times Internet, he worked for nearly three years, including as head of business development from April 2015 to September 2015 and chief manager from January 2013 to March 2015. His responsibilities included monetisation of mobile platforms, managing media and developer partnerships, and driving revenue across digital properties such as The Times of India and The Economic Times.
Earlier, he worked at Brandmovers as head of business development from June 2012 to June 2013, handling digital, mobile and social media marketing solutions, client development and strategic consulting. During this period, he also worked on advertising revenue, brand strategy and CRM-based solutions.
At Inshorts, Thakur’s role focused on revenue strategy, mobile and media partnerships, and growth initiatives across platforms. His profile highlights experience in mobile product management, digital business models, partner ecosystems and revenue expansion in high-growth environments.
