News Broadcasting
US pubcaster PBS inks deal with iTunes
MUMBAI: US pubcaster PBS has launched content on the iTunes Store.
Users can purchase and download documentary specials and episodes from PBS primetime and children’s programming.
Episodes are priced from $1.99 each and immediately available for shows including Antiques Roadshow; Nova; Now and Arthur. PBS President and CEO Paula Kerger said, “Working with our member stations and producers, PBS is excited to deliver a variety of PBS’ award-winning primetime and kids’ television programs through iTunes.
” The remarkable success of PBS podcasts on iTunes over the past year indicates that PBS members and viewers of all ages are enjoying the new, expanded access to the content they want, when and where they choose.”
Apple VP iTunes Eddy Cue says, “The success of TV on iTunes continues and we now offer over 220 hit TV shows from more than 40 networks. We are thrilled to partner with PBS to bring such educational and entertaining programming to iTunes Store customers.”
Additional content attached to episodes will underscore the unique role consumers can play to ensure the continued creation and multi-platform delivery of PBS content by becoming a member of their local PBS station. The iTunes Store sells over one million videos per week. The iTunes Store began selling TV shows with five shows from ABC/Disney less than a year ago, in October 2005, and rapidly expanded its library to over 220 television shows from over 40 networks today.
The iTunes Store now features over 3.5 million songs, 65,000 podcasts, 20,000 audiobooks, over 5,000 music videos, more than 75 feature films and 220 television shows.
News Broadcasting
CNBC India unveils new logo, rolls out refreshed identity across network
Debuted at IBLA, the redesign signals a sharper, digital-first future
MUMBAI: CNBC has unveiled a refreshed brand identity across its India network, introducing a new logo and visual system that reflects a more modern, digital-first direction.
The rebrand was officially revealed at the India Business Leader Awards held in Mumbai on March 14, marking the first public showcase of the updated design at one of the network’s most prominent platforms.
The overhaul is among the most visible brand updates for CNBC in recent years, aimed at aligning its look and feel with evolving audience habits and a growing multi-platform presence.
At the centre of the refresh is a redesigned logo that moves away from the network’s long-standing multi-coloured peacock motif, opting instead for a cleaner and more minimalist aesthetic. A key visual cue is a blue upward-pointing arrow embedded within the letter ‘N’, symbolising forward momentum, growth and a focus on the future.
The new identity is being rolled out across the entire CNBC cluster in India, including CNBC-TV18, CNBC-TV18 Prime, CNBCTV18.com, CNBC Awaaz and CNBC Bajar. The move brings a more cohesive and contemporary design language across television and digital platforms alike.
The rollout began on March 30, with the network aiming to create a unified viewer experience regardless of how audiences access its content, be it on broadcast, online or connected devices.
With this refresh, CNBC is signalling its next phase of growth in India, blending legacy credibility with a sharper, forward-looking identity designed for an increasingly digital news ecosystem.
