GECs
Urdu Channel TV One hops aboard Asiasat
MUMBAI: Satellite operator Asiasat and Pakistan’s Airwaves Media have announced the signing of a lease agreement.
The deal is for C-band capacity on Asiasat 3S for digital free to air distribution of a new Urdu television channel, TV One, to Pakistan and over 50 countries and regions in the Asia Pacific.
TV One has commenced broadcasting on Asiasat 3S. It offers a mix of programming content including news and current affairs, entertainment, drama and music. Airwaves Media chairman Taher A. Khan said, “We are very excited about the launch of our new channel TV One on Asiasat 3S marking a new era of our media services in Asia. By broadcasting on Asia’s most popular satellite platform and in free to air format, we are able to rapidly grow our television viewership across our country and beyond.”
Asiasat CEO Peter Jackson said, “We are very pleased to have TV One on Asiasat 3S, catering for the Urdu speaking community in Asia. This new addition further strengthens our television neighbourhood for the South Asian market, affirming Asiasat’s leading position in regional and local language programming here in Asia”.
TV One is available on Asiasat 3S in C-band with the following reception parameters:
Transponder: 3V
Frequency: 3739 MHz
Polarisation: Vertical
Modulation: QPSK
Symbol Rate: 2.8936 Msym/sec
FEC: 3/4
Airwaves Media is a subsidiary of the largest advertising group in Pakistan, the Interflow Group of Companies. It cliams to be is the largest cinema ad sales company in Pakistan. Besides TV One, Airwaves Media runs a FM Station.
GECs
EPIC Company unifies all brands under single EPIC identity
IN10 Media rebrand aligns TV, digital and films into one ecosystem
MUMBAI: The EPIC Company, formerly known as IN10 Media Network, has announced a sweeping brand consolidation, bringing its television channels, digital platforms and content IPs under a single identity, EPIC.
The move is aimed at simplifying the company’s structure while creating a more connected content ecosystem spanning television, digital and films. By aligning multiple verticals under one umbrella, the company is looking to present a sharper, more cohesive face to both audiences and partners.
As part of the transition, several channels have been rebranded to align with the EPIC identity. EPIC will now operate as EPIC TV, while Nazara becomes EPIC Bharat, Filamchi is now EPIC Bhojpuri, Gubbare transitions to EPIC Kids, and ShowBox is reintroduced as EPIC Music. Ishara will continue under the identity EPIC Parivaar, maintaining its core positioning.
The company has also refreshed EPICON, its streaming platform, to reflect a more unified and modern brand experience. The overhaul is designed to improve content discovery and create a seamless experience across platforms.
This consolidation follows the recent launch of EPIC Studio, a unified production arm that brings together Juggernaut Productions and MovieVerse Studio, as the company expands its footprint across films, OTT and television.
The EPIC Company managing director Aditya Pittie said, “As our scale has grown, it has become important to simplify how we operate and how we present ourselves to the ecosystem. This consolidation gives us a clearer, more future-ready structure to partner, invest, and build at scale, while ensuring that for viewers, the experience is more seamless and intuitive.”
With the rebrand, The EPIC Company is positioning itself as a platform-agnostic content network, focused on scale, simplicity and integrated storytelling. By bringing everything under one banner, it is aiming to make its content universe easier to navigate and harder to ignore.
