iWorld
Urban Company launches festive ‘Style My Space’ series with celebrity design challenges
Mumbai: Urban Company, a home services platform, in collaboration with YouTube, Next Narrative and Monk Entertainment announced the launch of its YouTube series, Style My Space. Just in time for the festive season, this series will feature some of India’s celebrity friends, including Tanmay Bhat, Aishwarya Mohanraj, Bollywood icons Farah Khan and Maheep Kapoor, and reality TV stars Jasmin Bhasin and Tejasswi Prakash. The celebrity friends will collaborate with Urban Company’s design experts to surprise their close friends with stunning home makeovers using the brand’s signature Wall Panels.
This series celebrates the unique bond between friends while inspiring viewers with creative ideas for simple home upgrades that can dramatically enhance a room’s aesthetic. With the launch of Urban Company’s Wall Panels this year, the desire for trendy, stylish homes is rising. Services like wall molding and panel installations transform spaces, providing homeowners with a quick and impactful way to elevate their interiors. Celebrities take on the challenge of transforming their friends’ spaces in less than a day, highlighting their deep camaraderie and understanding of one another’s unique styles and preferences. The moment of the big reveal captures the authentic joy and surprise of a truly personalised makeover, with each episode filled with nervous anticipation, unexpected twists, and heartwarming laughter.
Urban Company director of marketing Sugandha Gupta said, “At the heart of Style My Space is a commitment to crafting stories that seamlessly marry the essence of our offerings with the evolving needs of our customers. We understand that today’s consumers are looking for more than just products – they seek inspiration, personalisation, and solutions that truly resonate with their lifestyles. Our series reflects this by showcasing how our offerings can transform spaces, helping customers reimagine their environments and elevate their homes with style and function. We’re excited to share these stories that showcase how our brand is integral in helping people create homes that feel truly unique and tailored to their needs.”
Next Narrative founder and CEO Mohit Jagtiani echoed these sentiments, adding, “ At times, content doesn’t need to be overproduced; presenting it in a raw, authentic format is exactly what ‘Style My Space’ is all about. Home makeovers and visual transformations come to life beautifully in formats like these, offering not just valuable information about the product category but also entertainment. Snackable YouTube shorts from these have great reach and inspire audiences. By collaborating with the right creators, we ensure the content is highly shareable, driving conversations and impact.”
Viraj Sheth, Co-founder and CEO of Monk Entertainment emphasized the creative synergy in this series, stating, “It’s been an incredible experience shaping this home makeover show from scratch for Urban Company. We have created 3 episodes, each with guests from different industries – Bollywood, digital creators, and TV stars. With this, we’re able to target different audiences while delivering a unified message about the fantastic wall panelling service that the brand now has to offer. I am certain the content in this show will stir plenty of dinner-table conversations, and thereby drive conversions for the brand.”
Whether you’re seeking a quick-fix design inspiration or looking to enjoy a feel-good series, Style My Space is the perfect way to celebrate the festive season. The first episode will premiere on 27th September on your favourite creator’s channel on YouTube. Don’t miss out as these celebrities bring their creativity and friendship to life in a way that only Urban Company can.
This 3 part series has been conceptualised by Monk Entertainment co-produced by SOL Entertainment.
iWorld
Bill Ackman’s Pershing Square makes $64 billion bid to acquire Universal Music Group
Ackman pitches NYSE relisting plan as UMG board weighs unsolicited offer
The hedge fund has proposed a business combination that values UMG at €30.40 per share, representing a hefty 78 per cent premium to its current trading price. The offer includes €9.4 billion in cash alongside stock in a newly formed entity, with shareholders set to receive €5.05 per share in cash and 0.77 shares in the new company for each UMG share they hold.
Under the proposal, UMG would merge with Pershing Square SPARC Holdings Ltd and re-emerge as a Nevada-based entity listed on the New York Stock Exchange. The move is designed to boost investor visibility and potentially secure inclusion in major indices such as the S&P 500.
Pershing Square Capital Management ceo Bill Ackman argued that while UMG’s operational performance remains strong, its market valuation has lagged due to external factors. “UMG’s stock price has languished due to a combination of issues that are unrelated to the performance of its music business,” Ackman said, pointing to concerns ranging from shareholder overhang to delayed US listing plans.
Ackman also flagged what he sees as untapped potential in UMG’s balance sheet and a lack of clear capital allocation strategy. He added that the market has not fully recognised the value of UMG’s €2.7 billion stake in Spotify, alongside gaps in investor communication.
The proposed transaction would also result in the cancellation of around 17 per cent of UMG’s outstanding shares, while maintaining its investment-grade balance sheet. Pershing Square has said it will fully backstop the equity financing, with debt commitments secured at signing. The deal is targeted for completion by the end of the year.
UMG, however, has struck a measured tone. The company confirmed that its board has received the non-binding proposal and will review it with advisers. It reiterated confidence in its current strategy and leadership under Lucian Grainge, signalling no immediate shift in stance.
The proposal comes at a time when global music companies are navigating evolving investor expectations, streaming economics and capital allocation pressures. For Pershing Square, the bet is clear: sharpen the financial story, relist in the US, and let the music play louder in the markets.
Whether UMG’s board is ready to change the tune remains to be seen, but the spotlight on its valuation just got a lot brighter.
