Music and Youth
Universal, MTV in mobile deal
MUMBAI: Universal Music Group (UMG) and US broadcaster MTV have announced a deal for the mobile platform.
In the non-exclusive agreement MTV Networks can create and distribute full-length music videos and original video programming for mobile devices from UMG’s catalogue of artists including Fergie, Nelly Furtado, Elton John, The Killers, U2, Jay Z, Ludacris, Don Omar, Bon Jovi, Juanes, George Strait and Shania Twain.
The parties state that the agreement marks the first time that a comprehensive deal has been struck between a major media company and music company that covers extensive music-related programming across US wireless carriers and mobile devices aimed at consumers.
Universal Music Mobile VP GM Rio Caraeff says, “Through this unique and innovative agreement, Universal Music Group’s labels and artists will now have even more ways to reach fans, promote their music and participate in the growth of the burgeoning mobile video marketplace.”
“MTV Networks possesses some of the strongest consumer brands in the market and offers ideal platforms to showcase the high-quality and depth of UMG’s extensive catalog of artists across a wide array of mobile products and programming.”
MTV VP wireless strategy and operations Greg Clayman says, “Our diverse MTV, VH1, CMT and Logo audiences all share two things in common — a passion for music and a passion for mobile. Through this arrangement, we’ll be able to create compelling music programming around Universal Music Group’s extensive catalog of popular artists who resonate with our audiences.”
The mobile content and original programming developed by MTV Networks and featuring music and video content from UMG artists will be available via streamed and downloaded on-demand formats including MTV Mobile (which includes MTV2, mtvU, MTV TR3S) VH1 Mobile, CMT Mobile and LOGO.
Content will also include original mobile programming derived from shows like MTV’s Sucker Free, Laguna Beach, VH1’s Live@VH1.com performance series, CMT’s Uncorked, and Logo’s NewNowNext among many others.
Music and Youth
TLC launches ‘World On My Plate’ with Shipra Khanna
New travel-food series premieres 29 March at 7:00 PM.
MUMBAI: Shipra Khanna just packed her bags and her flavours because when a celebrated chef takes you on a global plate tour, even the couch starts feeling like first-class. Warner Bros. Discovery India has announced the launch of World On My Plate with Shipra Khanna, a new travel and food series set to premiere on TLC on 29 March at 7:00 PM. Hosted and curated by the popular chef and television personality, the show blends food, travel and culture through an intimate and immersive lens.
Across three visually rich episodes, Shipra journeys to global destinations to explore not just what people eat, but why they eat it, uncovering the stories, traditions and human connections behind every dish. The series opens in London, weaving its iconic landmarks with diverse culinary scenes, before moving to Spain’s vineyards, olive orchards and coastal kitchens.
Warner Bros. Discovery head of advertising revenues for South Asia Tanaz Mehta said: “At TLC, our focus has always been on bringing authentic stories that reflect how people live and connect. World On My Plate builds on this by using food as a lens to explore shared traditions across geographies. We’re excited to collaborate with Chef Shipra Khanna, whose perspective brings both depth and relatability to these narratives.”
Shipra Khanna added, “Food has always been my way of connecting with people and understanding cultures. With World On My Plate, I’ve had the opportunity to step into new worlds, learn from incredible individuals, and share stories that go far beyond the plate. This show is very special to me.”
The series promises strong visual storytelling, meaningful interactions and a fresh perspective on global cuisine celebrating flavours alongside the emotions and traditions that shape them.
In a world where travel shows often feel like distant postcards, Shipra Khanna is serving up something far more personal: a passport to cultures through their kitchens, proving that the best way to understand a place is still through the plate. Tune in to World On My Plate with Shipra Khanna starting 29 March at 7:00 PM on TLC.
