Music and Youth
Universal, MTV in mobile deal
MUMBAI: Universal Music Group (UMG) and US broadcaster MTV have announced a deal for the mobile platform.
In the non-exclusive agreement MTV Networks can create and distribute full-length music videos and original video programming for mobile devices from UMG’s catalogue of artists including Fergie, Nelly Furtado, Elton John, The Killers, U2, Jay Z, Ludacris, Don Omar, Bon Jovi, Juanes, George Strait and Shania Twain.
The parties state that the agreement marks the first time that a comprehensive deal has been struck between a major media company and music company that covers extensive music-related programming across US wireless carriers and mobile devices aimed at consumers.
Universal Music Mobile VP GM Rio Caraeff says, “Through this unique and innovative agreement, Universal Music Group’s labels and artists will now have even more ways to reach fans, promote their music and participate in the growth of the burgeoning mobile video marketplace.”
“MTV Networks possesses some of the strongest consumer brands in the market and offers ideal platforms to showcase the high-quality and depth of UMG’s extensive catalog of artists across a wide array of mobile products and programming.”
MTV VP wireless strategy and operations Greg Clayman says, “Our diverse MTV, VH1, CMT and Logo audiences all share two things in common — a passion for music and a passion for mobile. Through this arrangement, we’ll be able to create compelling music programming around Universal Music Group’s extensive catalog of popular artists who resonate with our audiences.”
The mobile content and original programming developed by MTV Networks and featuring music and video content from UMG artists will be available via streamed and downloaded on-demand formats including MTV Mobile (which includes MTV2, mtvU, MTV TR3S) VH1 Mobile, CMT Mobile and LOGO.
Content will also include original mobile programming derived from shows like MTV’s Sucker Free, Laguna Beach, VH1’s Live@VH1.com performance series, CMT’s Uncorked, and Logo’s NewNowNext among many others.
MUMBAI: Mumbai is about to witness something it has never seen before. The Global Youth Festival arrives on 6-7 December at Jio World Garden with 15,000 attendees and 60-plus experiences sprawled across six sprawling arenas. On its sixth edition, this is no ordinary jamboree—it is a carefully orchestrated collision of wellness, adventure, arts, music, yoga and social change.
Chief Minister of Maharashtra Devendra Fadnavis will throw open the proceedings with a landmark ceremony, signalling the state’s backing for a movement that has already mobilised youth across 20-plus countries and 170-plus cities. The sheer scale is staggering: 500-plus volunteers powering the machine, 600,000-plus volunteer hours logged across previous editions, and millions of lives touched annually.
The speaker roster is formidable. Diipa Büller-Khosla and Dipali Goenka, chief executive of Welspun India, will share the stage with Malaika Arora in conversations spanning leadership, creativity and culture. Union Minister for Sports and Youth Affairs Mansukhbhai Mandaviya will also attend, reinforcing GYF’s reach into the corridors of power.
But this is not mere talk. The Solaris Mainstage promises concerts from renowned Indian artists. Innerverse delivers a 360-degree LED spectacle of art, technology and sound. The Love and Care Arena houses hands-on projects spanning women’s empowerment, child education, rural upliftment and animal welfare. India’s largest outdoor sound-healing experience awaits. An inflatable obstacle course, neon drifter karts and open-sky bouldering cater to thrill-seekers.
Some have branded GYF the “Coachella of Consciousness.” Others call it “India’s Largest Sober Festival.” Spiritual visionary Pujya Gurudevshri Rakeshji, who inspired the festival, will deliver the Wisdom Masterclass. Every rupee goes to charity.
After Mumbai comes Kolkata on 14 December. New York looms next year. For one weekend in December, Mumbai becomes the epicentre of youth-driven change—and nothing will be quite the same after.
Tickets available on BookMyShow. Visit youthfestival.srmd.org or follow @globalyouthfestival on Instagram.
