iWorld
Under 25 crosses 1m downloads, pays out six crore to students
MUMBAI : Under 25, the flagship youth platform from Collective Artists Network, has hit one million downloads, cementing its status as one of India’s fastest-growing student-first communities.
With over 4 lakh monthly active users, the app has become a digital playground where students create, connect and cash in. In just 18 months, it has paid out more than Rs 6 crore to 1.5 lakh students, hosted 600+ events across 25 cities, and powered the creation of 2.5 million pieces of content.
“This is the largest youth cohort India has ever seen — they are digitally native, culturally aware, and deeply expressive,” said Collective Artists Network founder & group Vijay Subramaniam.“Under 25 has done what few platforms have managed to do: bring this generation together in one place, on their terms. It’s not just an app, it’s a cultural engine built for the future of India.”
“What excites me most is how quickly this has grown, not just in numbers, but in energy,” said Under 25 CEO Jeel Gandhi. “From students discovering new interests to finding their voice through content or showing up to events across the country, this isn’t just user growth, it’s real community. We’ve built something that belongs to them, and they’re building it with us.”
Having collaborated with 350+ brands, the platform is now set to supercharge engagement with Season 2 of its in-app campaign, Joyride Through the Universe, offering Rs 10 lakh in rewards.
For India’s Gen Z, it seems, Under 25 has become the ultimate extracurricular activity.
iWorld
Subedaar puts Indian original cinema on the global map with record-breaking Prime Video debut
MUMBAI: Prime Video has a runaway hit on its hands. Subedaar, the gritty action drama starring Anil Kapoor, has stormed to become the most-watched Indian original movie on the platform in its opening weekend, cracking the Top 10 across 31 countries and landing in 91 per cent of India’s pin codes within days of its March 5 premiere.
The film, a visceral, emotionally-charged story of a retired soldier, Subedaar Arjun Maurya, wrestling with civilian life amid crime and corruption, has struck a nerve. Directed by Suresh Triveni and co-starring Radhikka Madan, Mona Singh, Saurabh Shukla, Aditya Rawal, Faisal Malik, and Khushboo Sundar, the film is already being hailed as a showcase for what Indian original storytelling can achieve on the world stage.
“Subedaar’s success is a reflection of the growing scale and global resonance of Indian storytelling,” said Nikhil Madhok, director and head of originals at Prime Video India. “The film’s emotional narrative, its rooted portrayal of a soldier confronting his toughest battles beyond the battlefield, has struck a chord. Anil Kapoor delivers an acting masterclass, while Suresh Triveni’s solid direction and great performances from the ensemble cast have resulted in love and appreciation from customers across the world.”
Kapoor, 62, has been here before, but rarely at this altitude. Written by Triveni and Prajwal Chandrashekar, with dialogues by Triveni, Saurabh Dwivedi, and Chandrashekar, the film is a production by Opening Image Films in association with Anil Kapoor Film & Communication Network (AKFCN), produced by Vikram Malhotra, Kapoor, and Triveni.
Subedaar streams exclusively on Prime Video in Hindi, Tamil, and Telugu across India, and in over 240 countries and territories worldwide.
For Prime Video, the numbers tell the real story: one weekend, one film, a global footprint, and a very loud signal that Indian original cinema is no longer just travelling well. It’s arriving.
