Hollywood
Two Indian films in Un Certain Regard at Cannes
NEW DELHI: Two Indian films have been chosen for the Un Certain Regard section at the Cannes International Film Festival, while renowned British-Indian filmmaker Asif Kapadia’s Amy will be featured in a Midnight Screening.
No Indian film has made it in the main competition of the festival being held from 13 to 24 May.
The Richa Chadda-starrer Masaan is the debut feature by Neeraj Ghaywan. “I am thrilled to be going again to Cannes with a movie! Over the moon, and excited about this for India and the team of Masaan… It’s a huge deal,” said Chadda, who had earlier been to the festival with the Gangs Of Wasseypur team.
Masaan is an Indo-French collaboration co-produced by Anurag Kashyap under the Phantom Films banner. The film also stars Shweta Tripathi, Sanjay Mishra and Vicky Kaushal in a gritty drama shot in Benaras.
“#Cannes2015 Masaan (Fly Away Solo) by Neeraj Ghaywan #UnCertainRegard,” confirmed the official Twitter handle of Cannes film festival. Ghaywan too took to Twitter to express his delight. “Happiest tweet I will ever put up. Our first film Masaan is selected at Un Certain Regard section of Cannes 2015,” he tweeted.
Gurvinder Singh’s Punjabi film Chauthi Koot (The Fourth Direction) is the other film in the section. Singh, who shot to fame with Anhe Ghore Da Daan, has turned his attention to state-sponsored crimes in Punjab of the 1980s and the resistance movement it spawned.
Asif Kapadia’s Amy is a documentary on the late Rhythm&Blues singer Amy Winehouse who was found dead at her residence of suspected alcohol poisoning at the age of 27 in July 2011. She achieved worldwide fame with her album Back to Black, which won five Grammies.
As was reported earlier by Indiantelevision.com, Emmanuelle Bercot will open Cannes with her film La Tete Haute.
There are 17 films in the main competition, fourteen in the Un Certain Regard, four out of competition, two Midnight Screenings, and six Special Screenings.
Hollywood
Disney sells out ad slots for 98th Oscars broadcast
Strong demand for live events turns the Academy Awards into a global, multi-platform marketing moment
NEW YORK: Hollywood’s biggest night has also become one of advertising’s hottest tickets. Disney has sold out all advertising inventory for the 98th Oscars, underscoring the growing demand from brands eager to ride the cultural wave of major live events.
The sell-out marks the sixth consecutive live tentpole success for Disney Advertising. The streak includes last year’s 97th Oscars, the 59th Annual CMA Awards, and Dick Clark’s New Year’s Rockin’ Eve with Ryan Seacrest, signalling strong appetite among marketers for moments that bring audiences together in real time.
For advertisers, the Oscars are no longer just a single night of glitz and gold statues. Disney’s “Content Everywhere” strategy has expanded the awards show into a sprawling, multi-platform brand playground spanning linear television, streaming, social media and digital content.
“Live continues to be one of the most powerful ways for brands to connect with engaged audiences at scale, and the Oscars represent the very best of culture, creativity and community,” said Disney Advertising SVP, entertainment and streaming solutions John Campbell. He added that the company has reshaped the show’s commercial potential into a connected experience that stretches well beyond the broadcast.
Brands such as Mazda, Pfizer and Volkswagen of America are tapping into Disney’s wider ecosystem, appearing across original content segments including Know Your Movies on Hulu and Critically Acclaimed on Disney+. Partnerships also extend to social media through TikTok Pulse Premiere and to custom brand storytelling created by Disney CreativeWorks.
The result is what Disney calls the “Oscars Everywhere” approach. Rather than a few high-profile ad breaks, advertisers now find themselves woven through a series of moments before, during and after the ceremony.
These include On The Red Carpet at The Oscars, a live pre-show syndicated across major local markets and streamed nationwide, and the After the Oscars Show, which keeps the conversation going once the final award has been handed out.
This year’s sponsors include Rolex, returning for its ninth year, and Burger King, which joins the Oscars advertiser roster for the first time. Other brands in the mix include Disney Cruise Line, Dunkin’, Eli Lilly and Company, Eucerin, Intuit TurboTax, L’Oréal, McDonald’s, Microsoft, Miebo, Paris Baguette, Peacock, Starbucks, State Farm, Toyota and Verizon.
The 98th Oscars will take place on March 15, 2026, at the Dolby Theatre at Ovation Hollywood. The ceremony will be broadcast live on ABC and streamed on Hulu, reaching audiences in more than 200 territories worldwide.
