iWorld
Twitter strikes 12 video partnerships
MUMBAI: A day after striking a deal with Bloomberg to stream news 24/7, Twitter has disclosed video partnership arrangements with 11 more content providers in the arenas of sports, news and entertainment.
Three entertainment channels involved are — IMG fashion, Live Nation and Propagate. Apart from Bloomberg, news partners will be — Buzzfeed, Cheddar and The Verge. Sports coverage will be provided by PGA Tour, MLBAM, The Players’ Tribune and Stadium.
Starting later in May, for the first time, WNBA will live-stream a weekly regular-season game on Twitter (20 total per season) during the 2017, 2018 and 2019 seasons. Twitter will deliver live action of the best in women’s basketball and the best in fan conversation about each game — on a single screen.
In addition, to weekly live MLB games, a new weekly MLB programme will live-stream only on Twitter. A new, original, fully programmed, 24/7 linear experience will stream live on Twitter soon.
The Players’ Tribune: #Verified, a modern forum for athletes to connect directly with fans, will be a live show, only on Twitter. The series will debut in the coming months, and will feature regular interviews with some of the most popular players across sports, including A.J. Green, Karl-Anthony Towns and Richard Sherman.
Circuit Breaker: The Verge’s Gadget Show is a weekly live programme that will review new gadgets everyone wants. MorningFeed, a brand new morning news and current events show broadcast live on Twitter by BuzzFeed, will reach an audience that wakes up hungry for the latest in “fire Tweets.”
Cheddar’s hour-long Opening Bell will stream live daily at 9am ET from the New York Stock Exchange. This expands on Cheddar’s successful Closing Bellshow at 3pm ET, which has aired on Twitter since last October.
IMG Fashion will bring its premium designer and brand relationships to a live content programme consisting of exclusive runway shows and behind-the-scenes Fashion Week content for Twitter users, live, from New York, Milan, Paris, London and beyond in September 2017.
Also Read:
Bloomberg’s 24/7 live news channel on Twitter soon
Amazon Prime subs can watch NFL live, 10-game deal signed
iWorld
Serena Menon Netflix’s head of PR exits, likely to join Prime Video & Amazon MGM
After seven years at Netflix, India PR chief moves to Amazon’s studio fold
MUMBAI: Serena Menon is turning the page on a seven year run at Netflix, stepping down as director, public relations, India to join Prime Video and Amazon MGM Studios.
Her exit comes shortly after Das moved on as head, brand PR, prime video Apac, signalling a wider shuffle within Amazon’s streaming communications set up.
At Netflix, Menon most recently led the India publicity team, shaping the streamer’s reputation in one of its most competitive markets. As director, public relations, India, she oversaw strategy, brand positioning and high impact earned campaigns for both homegrown originals and international titles.
Before that, she served as director, photo and av studio, asia pacific, managing creative teams across India, Japan, Korea, Australia and New Zealand, Taiwan and Southeast Asia. The brief was ambitious: craft the story behind the story and strengthen title campaigns with compelling visual narratives.
Her Netflix journey began in 2018 as manager, visual communications, India. She later became India lead, photo and av studio, building the team from scratch and putting in place the processes that helped scale operations in a fast growing market.
Prior to streaming, Menon built her editorial credentials at Elle Magazine as managing editor and associate editor, leading film and lifestyle coverage while collaborating on brand led initiatives. She earlier spent over six years at Hindustan Times, rising through roles including staff writer, senior staff writer, principal correspondent and assistant editor.
With a career that bridges newsroom rigour and global brand storytelling, Menon now steps into Amazon’s studio fold at a time when streaming competition is only getting sharper. Her next chapter promises to be as closely watched as the premieres she once publicised.
