iWorld
Twitter India brings in Samiran Gupta as public policy head
Mumbai: Twitter India has announced the appointment of public policy veteran Samiran Gupta as head – public policy and philanthropy, India and South Asia.
Gupta is an experienced public policy and stakeholder engagement leader. He has over 30 years of experience, much of which has been spent in assisting corporations set up industrial and services activities. His strengths lie in leadership roles linking business and public affairs skills to corporate strategy.
Prior to joining Twitter, Gupta was with Internet Corporation for Assigned Names and Numbers (ICANN) as head of stakeholder engagement, South Asia.
Announcing Gupta’s appointment on the microblogging platform, Twitter’s senior director public policy & philanthropy, APAC, Kathleen Reen said, “Pleased to welcome @Samiran01 to @Twitter to lead our public @Policy & philanthropy efforts in India & S Asia. A deeply respected leader in public affairs & tech policy, we’re excited Samiran joins our journey toward an inclusive & open Internet that empowers public conversation.”
“Thrilled to join Twitter to lead the Public Policy team’s work and engage with govts, NGOs, and partners in India & South Asia. Can’t wait to get started with the incredible Policy team and contribute towards an Internet that is a global force for good,” replied Gupta.
iWorld
Shemaroo buys OHO Gujarati’s entire content library for ShemarooMe
The deal lands over 30 original web series and 450-plus actors on ShemarooMe, with Pratik Gandhi’s Vitthal Teedi leading the charge
MUMBAI: Shemaroo Entertainment has moved fast and moved big. The company has snapped up the entire content library of OHO Gujarati for its streaming platform ShemarooMe, a consolidation that has no precedent in the Gujarati OTT market.
The haul is considerable. More than 30 original Gujarati web series, featuring the work of upwards of 450 local actors, will now sit under ShemarooMe’s roof. For a platform that has spent years quietly building its Gujarati credentials, including originals, curated libraries, and culturally rooted narratives, this is the kind of bulk acquisition that changes the competitive arithmetic overnight.
Saurabh Srivastava, chief operating officer for digital business at Shemaroo Entertainment, made clear the company’s ambitions stretch well beyond the subcontinent. “As we bring the well-established catalogue of OHO Gujarati onto ShemarooMe, our focus remains on making high-quality Gujarati stories more accessible while continuing to invest in compelling content,” he said. “With our strong connection to Gujarati viewers across the world, we believe these stories from the OHO catalogue can travel far and create an exciting entertainment offering for viewers.”
The first title out of the traps will be Vitthal Teedi, which hits ShemarooMe on April 10th. The series stars Pratik Gandhi, a name that needs no introduction to Gujarati audiences, and has the distinction of being the only Gujarati web series he has appeared in to date. Set in the heartland of Saurashtra during the 1980s, it traces a small-time gambler torn between personal ideals and the brutal logic of his circumstances. Character-driven, culturally embedded, and backed by a soundtrack featuring folk artists Aditya Gadhvi, Jigardan Gadhavi, and Geeta Rabari, the show arrives with considerable pedigree.
For Shemaroo, the deal fits neatly into a digital growth playbook built on sustainable expansion and deeper regional engagement. The Gujarati diaspora is large, dispersed, and underserved by mainstream streaming giants. If the company can deliver the goods, the OHO library may prove to be the most valuable land-grab in regional OTT this year.
