iWorld
Twitter gets 800 million impressions during World Cup
MUMBAI: In the group stages of the World Cup 2015, Twitter registered 800 million impressions for all the games. Indian captain MS Dhoni (@msdhoni) finished the group stage in style for India against Zimbabwe hitting a six and taking team India to the quarterfinals against Bangladesh. He also became the most mentioned Indian player on Twitter during the group stages of the #CWC15. He is followed by Shikhar Dhawan (@SDhawan25) and Rohit Sharma (@ImRo45) in the list.
Most mentioned Indian players in the group stages:
Players ranked by number of mentions during #CWC15 Pool B matches
1) MS Dhoni (@msdhoni)
2) Shikhar Dhawan (@SDhawan25)
3) Rohit Sharma (@ImRo45)
4) Virat Kohli (@imVkohli)
5) Ravichandran Ashwin (@ashwinravi99)
6) Suresh Raina (@ImRaina)
While Dhoni rules as the most mentioned player among the Indian players, Kiwi skipper Brendon McCullum is the most mentioned among the international bunch. Pakistani captain Misbah ul-Haq and Sri Lanka’s Kumar Sangakkara have more mentions than Dhoni.
PM Modi ranks highest in the most retweeted list.
Congrats Team India. Well played. We are all very proud of you.
— Narendra Modi (@narendramodi) February 15, 2015
Great performance. Well played. Congrats Team India. You make us proud yet again.
— Narendra Modi (@narendramodi) February 22, 2015
MeanWhile in INDIA #IndvsPak On a Marriage Function pic.twitter.com/p7TmW9pmgn
— A N O N Y M O U S (@cheguwera) February 15, 2015
Dear @ECB_cricket, this might not be a great time, but as there's room in your schedule, fancy a game in Japan on the way home? #challenge
— Japan Cricket Assoc. (@CricketJapan) March 9, 2015
Always special to be back at cricket stadiums. Atmosphere at the MCG is fantastic! #CWC15 #IndvsSA pic.twitter.com/DLK49FG1Sm
— sachin tendulkar (@sachin_rt) February 22, 2015
I CANNOT BELIVE THIS! I JUST CANNOT! But, well done Bangladesh! You deserved it! #ENGvBAN
— Kevin Pietersen (@KP24) March 9, 2015
Congratulations to the Cricket Team for the win against West Indies. The Men in Blue seem to be having a great tournament!
— Narendra Modi (@narendramodi) March 6, 2015
What a convincing victory by Team India. Way to go…
— sachin tendulkar (@sachin_rt) February 15, 2015
On the other hand, the #INDvPAK match sweeps in the most impressions list among any other match played at the #CWC15.
1. India (@BCCI) v Pakistan (@Official_PCB) on 15 February
2. South Africa (@OfficialCSA) v India (@BCCI) on 22 February
3. West Indies (@westindies) v India (@BCCI) on 6 March
4. England (@ECB_cricket) v Bangladesh (@BCBtigers) on 9 March
5. South Africa (@OfficialCSA) v Pakistan (@Cricket_PCB) on 7 March
Moreover, India’s opening win in the sequence of the six so far against Pakistan, also ranks top amongst the top Tweet moments per minute.
iWorld
Ankuur Rajesh Kapila named national sales head – India at ZEE5 & digital
Former sports-gamification executive to drive revenue strategy and digital monetisation across India
MUMBAI: A seasoned dealmaker across television, sport and digital, Kapila steps in as national sales head – India, charged with sharpening revenue strategy, widening market reach and deepening digital monetisation. The mandate is clear: convert scale into sales and attention into advertising.
The move bolsters the streaming ambitions of Zee Entertainment Enterprises Limited as competition intensifies in India’s crowded OTT market. The focus will be on stronger advertiser tie-ups, smarter packaging and monetisation that keeps pace with shifting viewer habits.
Kapila arrives from JioStar India Pvt. Ltd., where as vice president – sports gamification he helped scale Jeeto Dhan Dhana Dhan into one of the country’s largest live play-along ecosystems. During the Indian Premier League and major international tournaments, the platform engaged over 300 million fans, blending branded integrations with sponsorship-led revenues.
The appointment also marks a homecoming. Across a 14-year earlier stint at the company, Kapila handled brand solutions across regions and genres, led key account management for the GEC cluster and oversaw programming and content acquisition at Zee Studio. Few executives have worked as many sides of the revenue engine.
For ZEE5, the signal is unmistakable: monetisation is back in the spotlight. With advertisers chasing measurable impact and platforms chasing profitability, Kapila’s brief is to make growth pay. In the streaming wars, scale is vanity, revenue is sanity, and momentum is everything.
