iWorld
Twitter gets 800 million impressions during World Cup
MUMBAI: In the group stages of the World Cup 2015, Twitter registered 800 million impressions for all the games. Indian captain MS Dhoni (@msdhoni) finished the group stage in style for India against Zimbabwe hitting a six and taking team India to the quarterfinals against Bangladesh. He also became the most mentioned Indian player on Twitter during the group stages of the #CWC15. He is followed by Shikhar Dhawan (@SDhawan25) and Rohit Sharma (@ImRo45) in the list.
Most mentioned Indian players in the group stages:
Players ranked by number of mentions during #CWC15 Pool B matches
1) MS Dhoni (@msdhoni)
2) Shikhar Dhawan (@SDhawan25)
3) Rohit Sharma (@ImRo45)
4) Virat Kohli (@imVkohli)
5) Ravichandran Ashwin (@ashwinravi99)
6) Suresh Raina (@ImRaina)
While Dhoni rules as the most mentioned player among the Indian players, Kiwi skipper Brendon McCullum is the most mentioned among the international bunch. Pakistani captain Misbah ul-Haq and Sri Lanka’s Kumar Sangakkara have more mentions than Dhoni.
PM Modi ranks highest in the most retweeted list.
Congrats Team India. Well played. We are all very proud of you.
— Narendra Modi (@narendramodi) February 15, 2015
Great performance. Well played. Congrats Team India. You make us proud yet again.
— Narendra Modi (@narendramodi) February 22, 2015
MeanWhile in INDIA #IndvsPak On a Marriage Function pic.twitter.com/p7TmW9pmgn
— A N O N Y M O U S (@cheguwera) February 15, 2015
Dear @ECB_cricket, this might not be a great time, but as there's room in your schedule, fancy a game in Japan on the way home? #challenge
— Japan Cricket Assoc. (@CricketJapan) March 9, 2015
Always special to be back at cricket stadiums. Atmosphere at the MCG is fantastic! #CWC15 #IndvsSA pic.twitter.com/DLK49FG1Sm
— sachin tendulkar (@sachin_rt) February 22, 2015
I CANNOT BELIVE THIS! I JUST CANNOT! But, well done Bangladesh! You deserved it! #ENGvBAN
— Kevin Pietersen (@KP24) March 9, 2015
Congratulations to the Cricket Team for the win against West Indies. The Men in Blue seem to be having a great tournament!
— Narendra Modi (@narendramodi) March 6, 2015
What a convincing victory by Team India. Way to go…
— sachin tendulkar (@sachin_rt) February 15, 2015
On the other hand, the #INDvPAK match sweeps in the most impressions list among any other match played at the #CWC15.
1. India (@BCCI) v Pakistan (@Official_PCB) on 15 February
2. South Africa (@OfficialCSA) v India (@BCCI) on 22 February
3. West Indies (@westindies) v India (@BCCI) on 6 March
4. England (@ECB_cricket) v Bangladesh (@BCBtigers) on 9 March
5. South Africa (@OfficialCSA) v Pakistan (@Cricket_PCB) on 7 March
Moreover, India’s opening win in the sequence of the six so far against Pakistan, also ranks top amongst the top Tweet moments per minute.
iWorld
JioHotstar enters micro-drama space with 100 shows under Tadka banner
Short-form push targets 300M users as content meets commerce in new format
MUMBAI: JioStar has made a bold play in India’s fast-growing micro-drama space, rolling out over 100 short-form shows under its new Tadka banner on JioHotstar, timed with the massive viewership surge of the Indian Premier League 2026.
The scale of the launch signals clear intent. Rather than testing the waters, the company has dived in headfirst, releasing a wide slate of content on day one. Each show is designed for quick consumption, with episodes running 60 to 90 seconds in a vertical format tailored for mobile-first audiences.
The move comes as India’s micro-drama market, currently valued at around $300 million, is projected to grow tenfold to over $3 billion by 2030. Globally, the format has already proven its mettle, with China’s micro-drama sector recording explosive growth in recent years.
What sets this rollout apart is its built-in monetisation strategy. The shows are free to watch and ad-supported, with brand integrations woven directly into storylines from the outset. It reflects a broader shift where content and commerce are increasingly intertwined, rather than operating in silos.
The timing is equally strategic. With more than 300 million users already tuning in for IPL action, JioHotstar is effectively turning cricket’s biggest stage into a discovery engine for its new format.
The company is not entering an empty arena. Early movers like Kuku TV, MX Player and platforms backed by Zee Entertainment Enterprises have already laid the groundwork, building audiences and validating demand for snackable storytelling.
Now, with scale, distribution and advertiser interest aligning, the big players are stepping in. For JioStar, Tadka may well serve as a proving ground for the next evolution of digital entertainment, where every minute counts and every second sells.
If the bet pays off, India’s next big content wave might just arrive in under 90 seconds.
