GECs
Twitter, Facebook are popular news sources in the US: Pew study
MUMBAI: With the world slowly transitioning into digital, modes of consumption are also witnessing a change. According to the latest study by the Pew research centre conducted on people above 18 years of age, it was observed that 30 per cent of Facebook users use it for news while eight per cent of Twitter users consume news from it.
Most of this consumption is coming from mobile devices with Twitter outpacing Facebook by 21 per cent with 85 per cent consumption from mobile devices. At the same time, Twitter users are turning out to be young audiences between 18 to 29 years. The study also showed that 84 per cent of US adults are not using Twitter.
Twitter news consumers also tend to be more educated with nearly 40 per cent holding a bachelors degree while Facebook news consumers are 30 per cent.
MUMBAI: Lights, camera… connection because this time, the game isn’t just about winning, it’s about who’s with you. Sony Pictures Networks India is gearing up to launch a new reality game show, Tum Ho Naa, expanding its unscripted slate with a format that promises both emotion and engagement.
The show will premiere soon on Sony Entertainment Television and stream on Sony LIV, with Rajeev Khandelwal stepping in as host. Known for his measured screen presence and selective choices, Khandelwal’s return to television adds a layer of familiarity and credibility to the upcoming format.
While specific details of the gameplay remain under wraps, the positioning suggests a reality format that leans as much on emotional resonance as it does on competition, an increasingly popular blend in Indian television, where audiences are gravitating towards content that offers both stakes and storytelling.
Khandelwal, reflecting on his return, noted that his choices have often been guided by instinct rather than convention, describing Tum Ho Naa as a project that feels “close to the heart”. His association also signals Sony’s continued focus on anchoring new formats with recognisable faces who bring both relatability and depth.
The launch comes at a time when broadcasters are doubling down on original non-fiction formats to drive appointment viewing, even as digital platforms expand parallel reach. By placing the show across both linear television and OTT, Sony appears to be aiming for a dual-audience strategy capturing traditional viewers while engaging digital-first consumers.
As the countdown to premiere begins, Tum Ho Naa positions itself not just as another game show, but as a reminder that sometimes, the biggest prize on screen isn’t the jackpot, it’s the journey shared along the way.
