News Broadcasting
Twitter banter between India Today and Republic TV on viewership
MUMBAI: Every news channel wants to be number one, and it, of course, tries to find some metrics to declare itself as most-watched. This viewership battle has turned into a Twitter banter between two English news channels: India Today and Republic TV.
The banter started with India Today mocking Republic TV for its ‘For The Record’ tag, wherein the latter has been boasting about its viewership gain for being a leader so far this year than its peers in all India males-22-plus-individuals’ category, as per BARC.
India Today shared two promos on its Twitter handle with the caption ‘For The Record’. The first promo, which is a 21-second video, has a gramophone playing audio as similar to Republic TV’s editor-in-chief Arnab Goswami’s voice.
The second promo is even more creative, wherein an image of a cracked gramophone disc, which also called as a record, is shown with Republic TV’s name below it. India Today mocking its rival praised itself with the tagline: ‘A news channel (India Today) that doesn’t sound like a broken record’.
Retaliating to the mockery, Republic TV in its eighth part of ‘For The Record’ edition took a veiled dig at India Today quoting BARC’s data tweeted: “Republic requests SMALLER channels not to fudge numbers when BARC official data is available publicly.”
The record being the keyword here, India Today tried to play with the word and portrayed Republic TV as ‘Broken Record’ in its promo. Post week 14 numbers were out, the former ran a campaign of it being the most-watched news channel with a tag line ‘Where It Matters’, it indirectly touted the latter with its viewership growth in megacities TG males between week 12- 14, as per BARC.
News Broadcasting
News TV viewership jumps 33 per cent as West Asia war draws audiences
BARC Week 8 data shows news share rising to 8 per cent despite T20 World Cup
NEW DELHI:Â Even as individual television news channel ratings remain under a temporary pause, the genre itself is seeing a clear surge in audience attention.
According to the latest data from Broadcast Audience Research Council India, television news recorded a 33 per cent jump in genre share in Week 8 of 2026, covering February 28 to March 6.
The news genre accounted for 8 per cent of total television viewership during the week, up from 6 per cent the previous week. The spike in attention coincided with escalating geopolitical tensions involving the United States, Israel and Iran, which have kept global headlines firmly fixed on West Asia.
The rise is notable because it came at a time when cricket was dominating television screens. The high-stakes stages of the ICC Men’s T20 World Cup, including the Super 8 fixtures and semi-finals, were being broadcast during the same period.
Despite the cricket frenzy, viewers appeared to be toggling between sport and global affairs, boosting the overall share of news programming.
The surge in genre share comes even as the government has enforced a one-month pause on publishing ratings for individual news channels. The move followed regulatory scrutiny of the television ratings ecosystem.
While channel-level rankings remain temporarily out of sight, the genre-level data suggests that when global tensions escalate, audiences continue to turn to television news for real-time updates.
