iWorld
Twitter Amplify launches in India
MUMBAI: It’s time for making money from Twitter. Starsports.com and Vodafone India have tied up with Twitter for its Twitter Amplify programme in India for the first time. Through the programme, the broadcaster and the brand will be tapping into growing social conversations around TV programmes especially live sports.
Twitter Amplify allows broadcasters to publish their best content directly to Twitter and then monetise it with advertisers through sponsorship packages. Assisted by ‘promoted tweets’, it will amplify the reach of the video content distributed through companies’ Twitter accounts.
Through the programme, starsports.com looks to enhance viewer experience across the web and mobile by offering high quality clips of sporting action directly to consumers engaged in conversations on Twitter around live matches. It says, “This is likely to lead to greater engagement around live sports in social media as well as create an opportunity for fans to consume the action without leaving the conversation.”
Advertisers will be able to tap into social conversations on Twitter along with a multi screen audience engagement strategy to consume content wherever or whenever they want.
“2014 is a great year for Twitter becoming the social soundtrack for television as 95 per cent of the public social conversation around TV is happening on Twitter today, especially for live sporting events. Broadcasters and brands know that Twitter is a natural TV companion that drives audience tune-in, engagement and affinity,” said Twitter India market director Rishi Jaitly. “We look forward to working with cutting-edge broadcasters and advertisers, like Star Sports and Vodafone, who want to tap into a compelling second screen experience We are delighted that cricket fans can now enjoy TV highlights in real-time on Twitter,” he added.
Star India head of digital business Ajit Mohan said, “We have built starsports.com as the most compelling destination for fans in India to follow sports on a mobile screen and the best platform for advertisers to reach an attractive audience on digital. This program is a new innovation for us to understand the possibilities of being present when the conversations are happening on Twitter.”
Vodafone India chief commercial officer Vivek Mathur said, “As a brand we are always looking at innovative ways of driving brand engagement and conversations on social media. Cricket (and sports in general) is one of our identified passion points and one with which Vodafone has a huge association. We are very excited to be the pioneers in launching a new social innovation in India centered around Twitter and cricket.”
Through this partnership, Twitter users will receive timely updates about their TV experience and remind them to tune in to the live cricket action and key sporting moments.
iWorld
Kabaddi gets a digital raid on Sportvot streaming
National Senior Men’s Championship live from Vadodara 24–27 February 2026.
MUMBAI: Kabaddi’s national showdown just got a streaming tackle and Sportvot is the raider ready to score big. India’s leading sports streaming platform has bagged exclusive live-streaming rights for the National Senior Men’s Kabaddi Championship, organised by the Gujarat State Kabaddi Association and Vadodara Kabaddi Association under the Amateur Kabaddi Federation of India (AKFI).
For the first time, the prestigious tournament will beam nationwide from the Indoor Sports Complex in Vadodara between 24 and 27 February 2026. Thirty-five states plus Indian Railways and Services teams are expected to battle it out, making it one of India’s biggest kabaddi spectacles and a crucial proving ground for talent eyeing the Pro Kabaddi League. Defending champions Haryana return to guard their crown after a dominant run last time.
Every raid, tackle and do-or-die moment will be available live on the Sportvot app, letting fans, players, coaches and stakeholders follow the action from anywhere.
Sportvot founder & CEO Siddhant Agarwal said, “Kabaddi is deeply rooted in India’s sporting culture, and national championships like this are where the future of the sport is shaped. By digitising and live-streaming the National Senior Men’s Kabaddi Championship, we aim to give athletes the visibility they deserve and fans an experience that matches the intensity of the game.”
Gujarat Kabaddi Association organising secretary Tushar Arothe added, “As hosts of this year’s National Senior Men’s Kabaddi Championship, the Gujarat Kabaddi Association is honoured to welcome the best teams from across the country to Vadodara. We are delighted that Sportvot will be live streaming the tournament, giving supporters everywhere an opportunity to experience the passion and skill of our players in real time.”
With seasoned pros, rising stars and high-voltage clashes over four days, the championship promises edge-of-the-mat drama. SportVot’s coverage turns it from a regional rumble into a national spectacle, one tap away for fans who can’t make it to Vadodara. Get ready to cheer from the couch; the mat is set.
