iWorld
Twitter ads pro ecosystem to be created by Simplilearn
MUMBAI: Global professional training company Simplilearn has launched an initiative aimed at creating a larger ecosystem of Twitter-advertising aware professionals. Simplilearn is presenting educational content, powered by Twitter, as the core of its certification in Twitter Advertising which will educate marketers on how to leverage Twitter successfully for their business’s digital and social media marketing efforts.
Twitter ads have strategically benefited Fortune 500 and small and medium enterprises in customer acquisition, customer and user engagement as well as brand building. Edric Subur from Twitter’s marketing team is presenting on the power of Twitter Advertising through Simplilearn’s Online Self-Learning (OSL) model.
Edric Subur from Twitter’s marketing team, said, “We are really excited to work with Simplilearn to distribute a structured Twitter Ads course to thousands of marketing professionals. Many marketers are interested in leveraging Twitter Ads to grow their business but are unsure of what’s the best way to do it.”
Simplilearn chief business officer Kashyap Dalal, said “The Certification in Twitter Advertising will also be a part of Simplilearn’s flagship offering – the Full-stack Digital Marketer Masters Program Learners on this course will be trained to make the most of Twitter’s advertising platform, gain insights into audience targeting and content strategies, and learn how to measure results accurately to gauge the success of Twitter ad campaigns.”
Simplilearn is one of the world’s leading providers of online training for IT, Software Development, Project Management, Data Science, Cloud Computing, Digital Marketing, and many other emerging technologies.
eNews
KPMG fines partner for using AI in internal AI exam
Partner fined A$10,000 after uploading training material to AI tool
AUSTRALIA: According to an Australian Financial Review report, a partner at KPMG Australia has been fined A$10,000 ($7,000) for using artificial intelligence tools to cheat on an internal training exam focused on AI itself, underscoring the growing challenges professional services firms face as staff adopt the technology.
The unnamed partner was required to retake the assessment after uploading training material into an AI platform to generate answers. KPMG said more than two dozen employees had been caught misusing AI in internal exams during the current financial year.
KPMG Australia chief executive Andrew Yates, said the firm was struggling to keep pace with the rapid uptake of AI. “Given the everyday use of these tools, some people breach our policy. We take it seriously when they do,” he said, adding that the firm was reviewing safeguards under its self-reporting regime.
The incident adds to broader concerns across the accounting profession. The Association of Chartered Certified Accountants last year scrapped remote examinations, citing the growing sophistication of cheating systems. All four Big Four firms have faced penalties linked to cheating scandals across multiple jurisdictions in recent years.
KPMG said it has adopted measures to detect AI misuse and will disclose the number of breaches in its annual results.
The case surfaced during a Senate inquiry into industry governance, where Greens senator Barbara Pocock criticised the lack of tougher consequences. Australia’s corporate regulator, the Australian Securities and Investments Commission, said it would not intervene unless disciplinary proceedings were initiated by the profession’s trade bodies.
