iWorld
TVF’s ‘ideas man’ Tarun Tripathi joins OML
MUMBAI: Tarun Tripathi, the brand awareness and brand solution head of The Viral Fever (TVF), the digital entertainment channel for the younger generation which seldom watches television, has joined Only Much louder (OML).
For the young, TVF had created a web series called Permanent Roommates, touted as the second most-viewed long-form web series. TVF had also released its second original series, TVF Pitchers, about engineers at different companies who quit to launch their startups.
Tripathi, who states in his profile that he is in the business of ideas, has come on board OML as the chief strategy officer from 1 September, 2017.
Tripathi joined TVF in January 2016, where he was leading branded content and marketing. Tripathi also worked for HUL’s ‘phd’ as a business head for 19 months. He was responsible for digital media buying, planning and strategy.
Tripathi, the founder of a startup called Collectivity, a consultancy focussed on the intersection of technology, content, and the bottom of the pyramid, also worked with Myspace as the director – marketing and content (India) for 17 months.
Starting his career as an assistant consultant for KPMG Mauritius, he moved to Trikaya Grey in Mauritius where he wrote copies for two years and then headed Yash Raj Films’ marketing department for around six years before moving to Myspace.
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iWorld
Netflix launches Playground app to bring games and interactive play for kids
Interactive games, fresh series and returning favourites aim to blend play and learning
MUMBAI: Netflix is doubling down on kids entertainment with a major expansion of its family-friendly slate, anchored by the launch of Netflix Playground, a new interactive app designed to blend play with storytelling.
Aimed at children aged eight and under, the app allows young viewers to engage with familiar characters from shows like Peppa Pig and Sesame Street through games and activities, all within a safe, ad-free environment. The app is already live in select markets and is set for a wider global rollout later this month.
The move signals Netflix’s push to turn passive viewing into a more immersive experience. Alongside the app, the platform has unveiled a mix of new titles and returning favourites, including fresh episodes of Trash Truck and The Creature Cases, as well as a new preschool series, Young MacDonald. Popular titles such as CoComelon Lane and Ms. Rachel are also set to expand with new seasons and episodes.
Speaking about the strategy, Netflix vice president of animation series and kids and family tv John Derderian said, “We’re building a world where kids can not only watch their favourite stories, they can step inside them and interact with their favourite characters. We’re creating a seamless destination for discovery, learning, and play.”
The expanded offering also leans heavily on convenience for parents, with offline access, curated content, and robust parental controls designed to ensure a safe and tailored viewing experience. Features such as profile locks, content filters, and activity tracking aim to give families greater control while allowing children to explore independently.
The timing is strategic. Kids and preschool content has emerged as one of Netflix’s most-watched categories in recent years, making it a key battleground in the streaming wars. By combining games, education, and entertainment, the platform is looking to deepen engagement and build long-term loyalty among younger audiences.
With interactive play now joining its content arsenal, Netflix is not just streaming stories but inviting kids to step inside them, turning screen time into something a little more hands-on.
