News Broadcasting
TV9 Network partners with Bisleri Hand Purifiers for #HaathSafeRakho campaign
Mumbai: As more people drop their guard against Coronavirus, there has never been a more apt time to reinforce the message of following Covid appropriate behaviour. With Indians throwing caution to the winds, Bisleri Hand Purifiers in partnership with TV9 Network has launched #HaathSafeRakho campaign to generate awareness around health and keeping hands safe before and after vaccination.
Under this initiative, eleven specially designed vans will be visiting more than 450 vaccination centres across cities in 11 days starting 16 July.
The campaign was kicked off with a virtual discussion forum with the participation of eminent doctors. Former union minister and Gautam Buddh Nagar MP Mahesh Sharma, who is also the CMD of Kailash Group of Hospitals, chairman of the Department of Nephrology at Sir Ganga Ram Hospital and Padma Shri awardee D S Rana, AIIMS professor, Community Medicine, Sanjay K Rai, and Bisleri International director, marketing & business development, Anjana Ghosh featured in the panel discussion.
“There has been tremendous growth in the personal hygiene segment triggered by an increased consciousness on part of the consumers,” said Anjana Ghosh. “While the segment itself is poised for tremendous growth, we also learned through extensive research that the consumer desires a great smelling product that offers a moisturizing effect and not just germ protection. This laid the foundation for Bisleri Hand Purifiers that come with enhanced features to provide a unique experience. With its presence in Pan India markets, the new exciting range of hand purifiers spray will be available at grocery stores, kirana store, stationery shop, chemist store, paan shop, cosmetics, salons, standalone supermarkets, D-Mart, Reliance Fresh, Reliance smart, Jio- Mart, and at More Retail Limited as well as Bisleri website.”
“As government’s vaccination drive picks up momentum, the need to maintain hand hygiene also needs to be given another impetus to prevent future waves,” said TV9 Network’s COO, Studio 9 (digital & broadcasting), Raktim Das. “With that as the objective, we are happy to partner with Bisleri Hand Purifiers to mount a campaign #HaathSafeRakho. We are hopeful that the campaign makes the point about maintaining Covid appropriate behaviour.”
The on-ground campaign rolled out simultaneously across 11 cities – Delhi, Noida, Gurgaon, Mumbai, Thane, Navi Mumbai, Pune, Hyderabad, Bengaluru, Chennai, and Kolkata.
News Broadcasting
News18 India launches Command Centre war explainer with Arya
New show shifts from debates to decoding global conflicts and impacts
MUMBAI: News18 India has rolled out a new war-focused programme, Command Centre, featuring Gaurav Arya, as it looks to offer viewers a sharper, more grounded take on global conflicts amid rising tensions in West Asia.
Positioned as an “insider war room”, the show moves away from conventional panel debates and instead focuses on explaining military developments, decoding strategy and connecting global events to their everyday impact, from fuel prices to economic shifts.
The format leans heavily on visuals and data. The studio has been designed like a command hub, complete with large LED war maps, real-time graphics and an alert system to track developments as they unfold.
At the centre of it all is Arya, who brings his military background to simplify complex war strategies for viewers. His signature line, “Seedhi baat samjhiye”, anchors the show’s promise of clarity over noise.
News18 India managing editor Jyoti Kamal said, “Command Centre, featuring Major Gaurav Arya is designed to deliver accurate insights and a clear perspective on how evolving conflicts impact everyday life, from household budgets to national security. With expert voices analysing every development in real time, the show goes beyond headlines to decode what’s happening now, what it means, and what could come next.”
Echoing the intent, Gaurav Arya added, “In times of war, confusion is the biggest threat. With News18 India’s Command Centre, we are bringing viewers inside the war room, decoding strategies, tracking every escalation, and explaining, in the simplest terms, what it means for India and for every household. Seedhi baat samjhiye, this is where you understand not just what is happening, but what happens next.”
The weekday show will air in the afternoon slot and will also feature Gaurav Shukla, adding to its editorial depth.
With its mix of analysis, visuals and a clear focus on impact, the show reflects a broader shift in news consumption. Viewers are no longer just watching events unfold, they are looking to understand what those events mean for them.
