News Broadcasting
TV9 Network & AIANA team up to host ‘Pravasi Gujarati Parv 2022’
Mumbai: One of the largest NRI organisations in the nation, the Association of Indian Americans in North America (AIANA), and TV9 Network, have teamed up to celebrate the extraordinary international success of the Gujarati diaspora.
Over 2,500 A-list Gujaratis from throughout India and more than 20 countries will attend the three-day Pravasi Gujarati Parv 2022 starting on 15 October in order to honour the outstanding Gujarati enterprise, culture, and asmita.
Gujaratis living abroad are returning to Ahmedabad, where a three-day think and fun festival will commemorate their achievements as ambassadors of a new and resurgent India.
It is a salute to the unstoppable force of Gujaratism and includes multi-media performances, a cultural extravaganza, thought leadership sessions, keynote speeches by politicians, sessions by spiritual gurus, business conferences, and celebrity performances.
To welcome NRGs, prominent individuals, international Gujarati leaders from many industries, and Gujarati policymakers will be present. The think fest will set a new standard with over 200 important leaders, 80 speakers, 30 mega conclaves and conferences, 30 business tycoons, and multimedia performances with over 50 artists.
Talking about the initiative, TV9 Network MD and CEO Barun Das said, “Diaspora plays a strategic role in building brand India in the global arena. The Gujarati diaspora has made an enduring impression world over driving thought leadership across domains. TV9’s Pravasi Gujarati Parv is a modest effort to showcase the global Gujarati leadership and celebrate its success. Joining the unique global celebration will be India’s top policy makers, celebrities and business leaders.”
AIANA, India president Praful Nayak said, “As India is celebrating the 75th year of its independence, it is the most opportune time to showcase and celebrate the contribution of the Gujarati diaspora in building brand India in the global arena. It is our privilege to host global Gujarati leaders across the spectrum and learn from their journey. I am confident that their presence will inspire not only Gujaratis but people from all across the country. We, at AIANA, have been connecting, communicating, and celebrating the Indian diaspora on a global stage since 2002 through various mega events and initiatives.”
The three-day event will be broadcast live on TV and digital, and it will centre on discussions and debates about how to make the NRI community feel at home to attract more investments; how Gujarati capital is creating global wealth; and how to celebrate Gujaratis in every sector—from sports to business to entertainment—and be the voice of Gujarat on the international stage. It will also give young achievers who are making Gujarat proud a platform to felicitate them. There will also be cultural performances to highlight Gujarati customs.
News Broadcasting
News TV viewership jumps 33 per cent as West Asia war draws audiences
BARC Week 8 data shows news share rising to 8 per cent despite T20 World Cup
NEW DELHI:Â Even as individual television news channel ratings remain under a temporary pause, the genre itself is seeing a clear surge in audience attention.
According to the latest data from Broadcast Audience Research Council India, television news recorded a 33 per cent jump in genre share in Week 8 of 2026, covering February 28 to March 6.
The news genre accounted for 8 per cent of total television viewership during the week, up from 6 per cent the previous week. The spike in attention coincided with escalating geopolitical tensions involving the United States, Israel and Iran, which have kept global headlines firmly fixed on West Asia.
The rise is notable because it came at a time when cricket was dominating television screens. The high-stakes stages of the ICC Men’s T20 World Cup, including the Super 8 fixtures and semi-finals, were being broadcast during the same period.
Despite the cricket frenzy, viewers appeared to be toggling between sport and global affairs, boosting the overall share of news programming.
The surge in genre share comes even as the government has enforced a one-month pause on publishing ratings for individual news channels. The move followed regulatory scrutiny of the television ratings ecosystem.
While channel-level rankings remain temporarily out of sight, the genre-level data suggests that when global tensions escalate, audiences continue to turn to television news for real-time updates.
