eNews
TV9 Bangla unveils Durga Puja song
Mumbai: Highlighting the spirit of Durga Puja in a unique style, TV9 Bangla launched a campaign showcasing popular areas in Kolkata frequented by pandal hoppers, including Bagbazar, known for its traditional theme, and Maddox puja, famous for its youthful crowd. It also mentions Bosepukur, which was among the first to introduce theme pujas in Kolkata and features the light and décor of Ekdalia Evergreen. Additionally, the song recalls notable pujas in Naktala and Samaj Sebi, among others.
The campaign features two protagonists visiting pandals across the city while the TV9 Bangla OB van travels to district hotspots in Bengal, including Hazar Duari, Bandel Church, and Cooch Behar Raj Bari. Highlighting the tagline “Na Dekhleyi Noye,” meaning not complete without seeing, the new campaign song emphasizes that the day’s news from TV9 Bangla is essential, just as seeing Ma Durga during Durga Puja is necessary, with the music capturing the festive spirit.
The campaign’s visuals combine AI and graphics, with hand-sketched and painted elements animated to match the background score. AI enhances the animation, and VFX is used for special effects after framing each shot.
The campaign song features contributions from NEO – The Creative Company as the agency, music composed by Ishaan, and vocals by Upal Sengupta.
On this occasion, TV9 Bangla managing editor and business head Amritanshu Bhattacharya asserted, “TV9 Bangla has been serving ground-breaking and factfinding news across Bengal. With Durga puja approaching, we are proud to present a contemporary puja release campaign that has a realistic touch of news. On deploying AI technology and graphical representation, this song will ring into the mood of festivities.”
eNews
Paisabazaar launches Credit Premier League 2.0
Nationwide campaign rewards highest credit scores with Rs 1 lakh top prize.
MUMBAI: When credit scores become a national league, even your CIBIL report starts feeling like it’s playing in the IPL and Paisabazaar has just kicked off the second season. Paisabazaar, India’s leading marketplace for financial products and the country’s largest free credit score platform, has announced the return of the Credit Premier League (CPL) 2.0, a fun, nationwide initiative to recognise and reward individuals with the highest credit scores.
Building on the success of the first edition, CPL 2.0 introduces higher rewards and broader participation. The individual(s) with the highest credit score in the country will win Rs 1 lakh, while state champions will each receive Rs 10,000. Additionally, all participants from the winning state, the one with the highest average credit score will also be rewarded.
All winnings will be credited directly to winners’ PB Wallet, allowing them to pay credit card bills, recharge mobiles, or settle utility bills seamlessly on the Paisabazaar platform.
Paisabazaar CEO Santosh Agarwal said the campaign aims to make credit awareness more engaging and mainstream. “With CPL, we are bringing together engagement, gamification and rewards to make conversations around credit scores more mainstream,” he noted. “Our focus remains on building a financially aware and credit-healthy Bharat.”
The first edition of CPL saw over 5.5 million participants, with the highest individual score touching 861. Delhi recorded the highest average credit score of 746.
Consumers can participate simply by checking their free credit score on the Paisabazaar platform or app. The CPL leaderboard and rankings will be available exclusively on the Paisabazaar App.
In a country where financial dreams are serious business, Paisabazaar has found a smart way to turn credit scores into an exciting game – because when your financial health gets rewarded, everyone wants to play.
