News Broadcasting
TV9 Bangla Sharadiya introduces a groundbreaking plethora of infotainment
Mumbai: TV9 Bangla is back with a bang! This Durga puja, the Bengali news channel showcased assorted infotainment from Sasthi to Dashami. One of the most popular programs, TV9 Bangla Sera Barowari (Best Committee/Club) is a head-to-head competition that selects the best theme-based pandals across the city. The preliminary selection of Sera Barowari (Best Committee/Club) was nominated by the students from the Government Art College who put their efforts in shortlisting the best art on display on the theme-based pandals in Sera Barowari. Besides, these 50 best-nominated pandals have also been reviewed by the Correspondents of TV9 Bangla news channel. There are a few categories on Sera Barowari- like Sera Theme (best theme), Sera Protima (best idol), Sera Paribesh (best ambiance), Sera Barowari Pujo (best Barowari Pujo), Sera Alankar (best ornaments), Sera Suraksha (best environment-friendly Mandapa), and Manusher Pashe, (stand by the people) and Mayer Pujo Meyer Hatey (Worship of Goddess Durga Ma from the hands of daughter). Eminent personalities like Pandit Tejendranarayan Majumdar, Subhen Chattopadhyay, Chaiti Ghoshal and Satyam Roy Chowdhury chaired the Jury. TV9 Bangla will telecast Sera Barowari from 19 to 21 Oct, 7 pm onwards on TV9 Bangla.
As the festive fervour is brewing across the city, Sera Barowari (Best Puja Committees/Clubs) are not only beating each other to stand out to be the best of the lots, but Sera Abason (Best Housing Estates) is also in fierce competition to establish their strong foothold in the Top Durga puja Sera Abason List this year. The registration forms submitted this year escalated to some 1000+ pujas throughout the city. Celebs like Sampurna Lahiri and Pujarini Ghosh judged around six Abason Pujas (Best Housing Estates). Sera Abason will be premiered on 22 Oct, 5 pm onwards exclusively on TV9 Bangla.
Among the platter of programmes on TV9 Bangla, the exclusive Anya Durga tells the tales of the ‘real-life Durga’. Like every year, TV9 Bangla will be storytelling about the struggle-induced life of the real Durgas, who have achieved the struggle, beating against the evils in society. Anya Durga is back with fresh episodes streaming from 20 to 23 Oct, 11.30 am onwards on TV9 Bangla. Pujar Adda (Chats) with celebs can be viewed from 20 to 24 October, 2 pm to 4 pm.
On Dashami, there will be another exclusive programme on ‘Asche Bocchor Abar Hobe.’ This program on adda (Chats) will stream on 24th October at 7 pm along with the Biswarjon (Idol Immersion) live from the studio.
TV9 Bangla Sharadiya, ‘Pujo Ebar TV9 Banglaye’ is co-presented by SRMB Real Edge and co-powered by Finolex Pipes, Emami Kesh King Hair Oil and Dear Lotteries.
Special Partners- JBG Hexa TMT and Super Power Detergent
Gold Plated Jewellery Partner- Rumpa Jewellery
Beauty Partner- Louis Herbals
Food Partner- Lal Baba Rice
Knowledge Partner- SNU
Health Partner- Nature Pure
Agriculture Partner- Willowood
Prayer Partner- Rhythm Dhoopkathi
Associate Partner- Manmohan Jadu Molom
News Broadcasting
News TV viewership jumps 33 per cent as West Asia war draws audiences
BARC Week 8 data shows news share rising to 8 per cent despite T20 World Cup
NEW DELHI:Â Even as individual television news channel ratings remain under a temporary pause, the genre itself is seeing a clear surge in audience attention.
According to the latest data from Broadcast Audience Research Council India, television news recorded a 33 per cent jump in genre share in Week 8 of 2026, covering February 28 to March 6.
The news genre accounted for 8 per cent of total television viewership during the week, up from 6 per cent the previous week. The spike in attention coincided with escalating geopolitical tensions involving the United States, Israel and Iran, which have kept global headlines firmly fixed on West Asia.
The rise is notable because it came at a time when cricket was dominating television screens. The high-stakes stages of the ICC Men’s T20 World Cup, including the Super 8 fixtures and semi-finals, were being broadcast during the same period.
Despite the cricket frenzy, viewers appeared to be toggling between sport and global affairs, boosting the overall share of news programming.
The surge in genre share comes even as the government has enforced a one-month pause on publishing ratings for individual news channels. The move followed regulatory scrutiny of the television ratings ecosystem.
While channel-level rankings remain temporarily out of sight, the genre-level data suggests that when global tensions escalate, audiences continue to turn to television news for real-time updates.
