I&B Ministry
TV Viewership: Unaccredited agencies issuing motivated measurement reports under government radar
Mumbai: The government may take strict action against the unlicensed agencies issuing viewership data for TV and internet-connected platforms.
As per the government guidelines, these platforms are in violation of the policy for TRP in India which also covers the measurement of online video platforms. Recently, an agency issued a viewership report for TV news channels. As per industry experts, most of these reports are motivated and at times are even paid by channels being shown as number one.
The Ministry of Information and Broadcasting requires all Television Rating Agencies to register themselves and follow the policy guidelines laid down by the Ministry in respect of television ratings.
The guidelines provide for strict conditions and obligations to be compulsorily met, including ensuring that ratings are tech-neutral and capture data across multiple viewing platforms including Cable TV, DTH, Terrestrial TV and online platforms.
I&B Ministry
Doordarshan, ICCR sign MoU to boost global reach of Indian culture
Pact taps TV, radio and digital platforms to take cultural content worldwide
NEW DELHI: In a move aimed at taking India’s cultural story further across borders, Doordarshan under Prasar Bharati has signed a memorandum of understanding with the Indian Council for Cultural Relations to expand the global reach of Indian cultural content.
The agreement, signed on April 7 at Doordarshan Bhawan, brings together the content strength of ICCR and the wide broadcast network of Doordarshan, spanning television, radio and digital platforms.
Under the partnership, ICCR will provide a steady stream of cultural programming, including performances and events organised by Indian missions abroad such as embassies, consulates and cultural centres. Doordarshan will handle production, coverage and distribution, ensuring that these programmes find audiences not just in India but across the world.
The collaboration also opens the door for recorded cultural content from overseas missions to be aired across multiple platforms, including OTT and social media, making Indian art, music and heritage more accessible to global viewers.
A notable feature of the MoU is joint ownership of content rights in perpetuity, including digital rights. This allows both organisations to archive and reuse material over time, building a long-term cultural repository while maximising reach. Doordarshan will also support pre-event promotion and cross-platform visibility to drive engagement.
Speaking at the signing, Doordarshan director general K. Satish Nambudiripad and Indian Council for Cultural Relations director general K. Nandini Singla highlighted the potential of the partnership to strengthen India’s cultural diplomacy through modern media channels.
The agreement, initially valid for three years, also allows Doordarshan to explore monetisation opportunities from the content generated, adding a commercial layer to cultural broadcasting.
As India looks to blend tradition with technology, this partnership signals a clear intent to make its cultural voice not just heard, but seen and streamed across the globe.
