News Broadcasting
TV Today’s Delhi Aaj Tak likely to launch mid-May
MUMBAI: Amidst all the debate around uplink and downlink the Aroon Purie-promoted TV Today Network Ltd is set to launch yet another channel in an already cluttered news space. Launching some time in the middle of this month under the name Delhi Aaj Tak is a 24-hour news channel servicing the news needs of the national capital region (NCR) of Delhi.
Barring any technical glitches, the fourth channel from TV Today stable is expected to begin beaming by mid-May.
The channel will be headed by one of the old guard of the network Amitabh, who has been with the company for a decade, while the special project head for the channel is Alok Verma. Earlier, Verma was associated with Zee News as its editorial head and had done a stint with Star TV Interactive division in Bangalore, apart from having worked with other media companies at the national and regional levels.
But a senior executive of TV Today remained tightlipped about the progress of the channel and the launch date, stating that the channel launch will happen in May.
The channel, which received its uplink clearance in the last quarter of 2005, has been positioned on the plank of Delhi Aaj Tak: aapka sehar, aap tak (Delhi Aaj Tak: your city, up close). The team which will oversee the news channel is already in place, with a fresh pool of talent as well.
On the technical side, all the news channels from the TV Today stable (including the newest baby) are likely to shift their beaming base from Insat-2E to Pas-10.
Delhi Aaj Tak will have to battle for viewership with a host of news channels already catering to the NCR region. The players presently operating in this segment include Sahara NCR, S1 and Total TV. NDTV is also planning a new product to service the metros, including Delhi.
News Broadcasting
News TV viewership jumps 33 per cent as West Asia war draws audiences
BARC Week 8 data shows news share rising to 8 per cent despite T20 World Cup
NEW DELHI:Â Even as individual television news channel ratings remain under a temporary pause, the genre itself is seeing a clear surge in audience attention.
According to the latest data from Broadcast Audience Research Council India, television news recorded a 33 per cent jump in genre share in Week 8 of 2026, covering February 28 to March 6.
The news genre accounted for 8 per cent of total television viewership during the week, up from 6 per cent the previous week. The spike in attention coincided with escalating geopolitical tensions involving the United States, Israel and Iran, which have kept global headlines firmly fixed on West Asia.
The rise is notable because it came at a time when cricket was dominating television screens. The high-stakes stages of the ICC Men’s T20 World Cup, including the Super 8 fixtures and semi-finals, were being broadcast during the same period.
Despite the cricket frenzy, viewers appeared to be toggling between sport and global affairs, boosting the overall share of news programming.
The surge in genre share comes even as the government has enforced a one-month pause on publishing ratings for individual news channels. The move followed regulatory scrutiny of the television ratings ecosystem.
While channel-level rankings remain temporarily out of sight, the genre-level data suggests that when global tensions escalate, audiences continue to turn to television news for real-time updates.
