News Broadcasting
TV Today’s Amit Sinha joins India TV
NEW DELHI: TV Today GM strategy planning and research Amit Sinha has moved on from the organisation and is set to join India TV in the capacity of VP strategy and research.
He worked at TV Today for over five years and was responsible for reviewing and analysing weekly numbers, providing strategic inputs and handling programming, strategy and content, weekly analysis of chrome and RWP distribution data.
Additionally, he provided inputs to the distribution team, and was also involved in promo planning, performance analysis, analysing weekly advertiser trends, monitoring field marketing budgets, implementing a suitable merchandising strategy for the trade, budget planning, market research, as well as developing and maintaining P&L.
Sinha has over 15 years of industry experience in the media industry and has worked at Total TV, SITV, Teammate Media Research content and communication India.
News Broadcasting
News TV viewership jumps 33 per cent as West Asia war draws audiences
BARC Week 8 data shows news share rising to 8 per cent despite T20 World Cup
NEW DELHI: Even as individual television news channel ratings remain under a temporary pause, the genre itself is seeing a clear surge in audience attention.
According to the latest data from Broadcast Audience Research Council India, television news recorded a 33 per cent jump in genre share in Week 8 of 2026, covering February 28 to March 6.
The news genre accounted for 8 per cent of total television viewership during the week, up from 6 per cent the previous week. The spike in attention coincided with escalating geopolitical tensions involving the United States, Israel and Iran, which have kept global headlines firmly fixed on West Asia.
The rise is notable because it came at a time when cricket was dominating television screens. The high-stakes stages of the ICC Men’s T20 World Cup, including the Super 8 fixtures and semi-finals, were being broadcast during the same period.
Despite the cricket frenzy, viewers appeared to be toggling between sport and global affairs, boosting the overall share of news programming.
The surge in genre share comes even as the government has enforced a one-month pause on publishing ratings for individual news channels. The move followed regulatory scrutiny of the television ratings ecosystem.
While channel-level rankings remain temporarily out of sight, the genre-level data suggests that when global tensions escalate, audiences continue to turn to television news for real-time updates.
