GECs
TV tech savvy? Men from mars, so too women
MUMBAI: A new research study carried out in the US has demolished common gender stereotypes regarding consumer uptake of TV technology – specifically the notion that women are not tech savvy
Lyra Research, specialists in digital TV market research, has released a groundbreaking new DTV View report, “Her DTV: Women and TV-Technology Survey, 2005.” Based on a survey of more than 1,800 women and a comparative sample of more than 400 men, the report examines gender as a factor in the adoption and usage of a wide range of digital television products and services, including digital-cable and satellite TV, digital video recorders (DVRs), video-on-demand (VOD), and high-definition television (HDTV). It also explores gender’s role in shaping consumers’ attitudes toward these products and services.
“We set out to reality-test common gender stereotypes regarding consumer technology. What we found is that today’s women and men are much more alike than they are different,” comments Steve Hoffenberg, principal analyst for the DTV View report series and Lyra’s director of electronic media research.
“When it comes to choosing and using TV technology, this survey largely dispels the notion that women are not tech-savvy.”
Hoffenberg adds, “That is not to say that women and men always responded identically. For example, women are slightly heavier users of VOD, while men are slightly heavier users of DVRs. And women were less likely to say they are the decision makers when buying an HDTV set. But such differences are minor compared to the overall similarity of the genders’ experiences with digital television.”
“Her DTV: Women and TV-Technology Survey, 2005” is based on a comprehensive study of US adults conducted in March and April 2005.
Findings are cross-tabulated by demographic traits, with numerous charts segmented by respondents’ gender and marital status. The report is the eleventh in the popular DTV View series on the digital television market published regularly by Lyra Research.
GECs
ZEEL overhauls sales structure to chase growth across TV and digital platforms
New structure sharpens digital push as viewing habits fragment fast
MUMBAI: Zee Entertainment Enterprises Ltd. is reshuffling its sales playbook as it looks to keep pace with a fast-changing media landscape, where audiences are scattered, screens are multiplying and advertisers are following the data.
According to media reports, the rejig is anchored in the company’s push to build a more integrated, data-led monetisation engine, one that can straddle both traditional television and fast-growing digital platforms with equal ease.
At the heart of the move is a reworked sales architecture designed to deliver cross-platform solutions. With connected TV gaining ground and digital consumption surging, ZEEL is aligning its teams to move quicker, think broader and sell smarter.
The restructuring is being led by chief operating officer, advertisement revenue, Sandeep Mehrotra, at a time when the company says it is seeing tremendous growth. The idea is simple: match the right talent to the right opportunity in a market that is anything but static.
As part of the overhaul, several long-serving executives have been elevated to chief sales officer roles across regions and content clusters. Sanjoy Chatterjee will head the east market, while Gunjarav Nayak takes charge of the west along with high-margin verticals such as hmg, brand works, intellectual properties and digital sales. Rajnish Gupta will oversee bengaluru and chennai markets alongside the kannada and tamil clusters.
In other key moves, Divjyot Dhanda will lead hyderabad and kochi markets and manage zee tv, zee keralam and the telugu cluster. Roshan Vasu Kotian will supervise a diverse portfolio including Zee Marathi, &tv, Zee Punjabi, Zee Anmol, Big Magic and Zee Biskope.
The company is also strengthening its bench, appointing national sales heads across retail, regional clusters, digital and brand solutions. Ankur Kapila’s appointment to lead digital sales signals a sharper push into a segment that continues to outpace traditional formats.
Behind the scenes, dedicated strategy and operations roles have been carved out for both linear and digital businesses. Nitin Shetty, Rajkiran Shrivastav and Priya Nambiar will take on key responsibilities to ensure the new structure runs with precision.
The broader aim is clear. ZEEL wants a bigger slice of advertising budgets that are steadily drifting towards digital and connected TV ecosystems. By integrating its offerings, the company hopes to deepen client relationships while unlocking new revenue streams.
The new structure takes effect immediately, with Mehrotra continuing to report to chief executive officer Punit Goenka and steer the company’s advertising revenue strategy. Senior executive Laxmi Shetty will support the transition, with her revised role expected to be announced soon.
In a market where content is everywhere but attention is scarce, ZEEL’s latest move is less about rearranging the org chart and more about staying in the game.
