GECs
TV tech savvy? Men from mars, so too women
MUMBAI: A new research study carried out in the US has demolished common gender stereotypes regarding consumer uptake of TV technology – specifically the notion that women are not tech savvy
Lyra Research, specialists in digital TV market research, has released a groundbreaking new DTV View report, “Her DTV: Women and TV-Technology Survey, 2005.” Based on a survey of more than 1,800 women and a comparative sample of more than 400 men, the report examines gender as a factor in the adoption and usage of a wide range of digital television products and services, including digital-cable and satellite TV, digital video recorders (DVRs), video-on-demand (VOD), and high-definition television (HDTV). It also explores gender’s role in shaping consumers’ attitudes toward these products and services.
“We set out to reality-test common gender stereotypes regarding consumer technology. What we found is that today’s women and men are much more alike than they are different,” comments Steve Hoffenberg, principal analyst for the DTV View report series and Lyra’s director of electronic media research.
“When it comes to choosing and using TV technology, this survey largely dispels the notion that women are not tech-savvy.”
Hoffenberg adds, “That is not to say that women and men always responded identically. For example, women are slightly heavier users of VOD, while men are slightly heavier users of DVRs. And women were less likely to say they are the decision makers when buying an HDTV set. But such differences are minor compared to the overall similarity of the genders’ experiences with digital television.”
“Her DTV: Women and TV-Technology Survey, 2005” is based on a comprehensive study of US adults conducted in March and April 2005.
Findings are cross-tabulated by demographic traits, with numerous charts segmented by respondents’ gender and marital status. The report is the eleventh in the popular DTV View series on the digital television market published regularly by Lyra Research.
GECs
Vikram and Ajinkya Gandhe win Masterchef India season finale
Chef Sanjeev Kapoor joins judges for emotional MasterChef finale
MUMBAI: The latest season of MasterChef India concluded on a high note, with brothers Vikram Gandhe and Ajinkya Gandhe crowned winners in the grand finale aired on Sony Entertainment Television.
The duo from Nagpur lifted the coveted trophy and donned the show’s signature golden apron after a season that celebrated India’s diverse culinary traditions under the theme “Pride of India”.
This edition of the popular cooking reality show introduced a new jodi format, with 50 pairs from across the country competing in the Masterchef kitchen. Contestants brought personal stories, regional flavours and family bonds to the competition.
The grand finale featured the final three pairs: Vikram and Ajinkya Gandhe (brothers), Saisree and Chanda (mother and daughter), and Anju and Manju (sisters).
The finale was attended by celebrity chef Sanjeev Kapoor, who joined the show’s judging panel comprising Vikas Khanna, Ranveer Brar and Kunal Kapur.
Kapoor said the show has long served as a platform to celebrate India’s rich culinary heritage and provide passionate home cooks with a national stage. He noted that the current season reflected a confident India that takes pride in its roots while embracing new culinary ideas.
Judge Vikas Khanna said the contestants’ journeys and the memories created during the season would remain with the team long after the show’s conclusion. Ranveer Brar described the show as a family that continues to grow with every season, while Kunal Kapur praised the contestants’ creativity and determination.
With the finale now concluded, the latest season of MasterChef India once again highlighted how food can reflect identity, heritage and storytelling, inspiring home cooks across the country to pursue their culinary ambitions.
