GECs
&TV launches interactive Independence Day initiative
MUMBAI: &TV has launched an initiative called ‘My Country My Voice My Anthem’ on Independence Day.
The initiative is aimed to bring together voices from across the country to sing the National Anthem, the video of which will air on the Independence Day special episode of The Voice India on 15 August. People can register on 09595681681 to participate and can be featured in the video.
&TV will showcase the video #MyCountryMyVoiceMyAnthem on 15 August, which will be an ultimate amalgamation of voices and music as The Voice coaches – Shaan, Sunidhi Chauhan, Mika Singh and Himesh Reshammiya along with the contestants join in to revel in the celebration.
Chauhan said, “It’s a great initiative by &TV to give the fans a chance to show their love for the country. I am looking forward to the Anthem and I’m sure it will be soul stirring.”
Shaan added, “We are all proud of our nation and while we celebrities have every chance to express our pride, this will be a one of its kind anthem where the people of the country come together as one Voice.”
Reshammiya said, “I’m very happy about the initiative by &TV. We will get to hear the collective voice of the nation. For The Voice India to take lead in getting the junta together on the Independence Day is amazing!”
Singh said, “Our National Anthem is a very powerful song. You just feel so proud about being an Indian when you hear it. And now the door of featuring in the video is open to the nation and its people.”
GECs
Pocket FM partners with Indian Open Pickleball 2026
Audio platform joins forces with major tournament to engage young fans.
MUMBAI: Pocket FM just served up a perfect partnership because when audio storytelling meets pickleball’s fast-paced rallies, even the sidelines start listening. Pocket FM, the world’s largest audio series platform, has announced a strategic partnership with Indian Open 2026, one of India’s biggest pickleball tournaments organised by Global Sports in Hyderabad in association with Pickl’Out and Crosscourts Sports Club.
The collaboration brings Pocket FM’s immersive storytelling to one of the fastest-growing emerging sports in India. Pickleball, known for its accessibility, energy and strong community appeal, is rapidly attracting younger, digitally savvy audiences making it an ideal platform for Pocket FM to deepen its cultural relevance.
Under the partnership, Pocket FM will enjoy extensive on-ground and digital visibility throughout the tournament, which begins on 1 April 2026. This includes centre court branding, venue-wide presence, presenting rights for select matches, player lounge branding, team jersey integration, and strong integration across live streaming and social media.
Pocket FM, SVP and global head for brand marketing and partnerships Vineet Singh said, “Pickleball is building a strong connection with young and engaged audiences in India. This partnership allows us to connect with people in a meaningful way through strong on-ground presence and digital visibility.”
Global Sports and Indian Open 2026, founder Hemal Jain added, “Partnering with Pocket FM adds an exciting new dimension to the experience. As a brand that has built deep resonance with young audiences, Pocket FM is a strong fit for the energy and ambition of this tournament.”
The move reflects Pocket FM’s continued strategy of aligning with emerging passion points and building deeper engagement with communities driven by competition and shared experiences.
In a country where sports and stories often collide, Pocket FM isn’t just sponsoring a tournament, it’s turning every rally into a narrative, proving that the best audio moments sometimes happen when the paddle meets the ball.
