GECs
TV and online video execs unlock mysteries of China’s TV market
MUMBAI: Nobody knows TV content in China like Hunan Broadcasting Station VP and Mango Media executive director Molly Mei Nie. Unless it’s Anke Redl – China Media Management (CMM-I) managing director and partner. Both are featured as top speakers at ‘China and the World’ convention in Shanghai that is scheduled to take place on 10 June, 2015 at Swissotel.
It’s often said China will be the second largest TV market on the planet by 2016 but what is less known is how much China will change the global landscape of TV and online video. The convention will present ‘In Conversation with Molly Mei Nie’ for answers.
In ‘China Going Global – Opportunities and Challenges,’ Redl will join Glocal Media founder and CEO Dennis Young and AMC Global and Sundance Channel Global president Bruce Tuchman. Young is an expert at exporting Chinese and Asian content to the US and around the world, whereas Tuchman is a specialist on the global footprint for content.
What are China’s ambitions? And what are the best opportunities? What about the regulatory front? Are you where you should be? Answering these questions will be CCTV Copyright Management Dept deputy director and Asia-Pacific Broadcasting Union copyright committee chairman Yan Bo.
China and the World, organised by Lightning International and CASBAA, promises to offer a unique perspective on great TV.
MUMBAI: Lights, camera… connection because this time, the game isn’t just about winning, it’s about who’s with you. Sony Pictures Networks India is gearing up to launch a new reality game show, Tum Ho Naa, expanding its unscripted slate with a format that promises both emotion and engagement.
The show will premiere soon on Sony Entertainment Television and stream on Sony LIV, with Rajeev Khandelwal stepping in as host. Known for his measured screen presence and selective choices, Khandelwal’s return to television adds a layer of familiarity and credibility to the upcoming format.
While specific details of the gameplay remain under wraps, the positioning suggests a reality format that leans as much on emotional resonance as it does on competition, an increasingly popular blend in Indian television, where audiences are gravitating towards content that offers both stakes and storytelling.
Khandelwal, reflecting on his return, noted that his choices have often been guided by instinct rather than convention, describing Tum Ho Naa as a project that feels “close to the heart”. His association also signals Sony’s continued focus on anchoring new formats with recognisable faces who bring both relatability and depth.
The launch comes at a time when broadcasters are doubling down on original non-fiction formats to drive appointment viewing, even as digital platforms expand parallel reach. By placing the show across both linear television and OTT, Sony appears to be aiming for a dual-audience strategy capturing traditional viewers while engaging digital-first consumers.
As the countdown to premiere begins, Tum Ho Naa positions itself not just as another game show, but as a reminder that sometimes, the biggest prize on screen isn’t the jackpot, it’s the journey shared along the way.
