English Entertainment
Turner, Bigballs deal strengthens former’s digital sports & latter’s international foray
MUMBAI: Turner International’s Digital Ventures & Innovation Group has announced an equity investment in digital media sports company Bigballs Media (BBM), parent company of one of the world’s fastest-growing digital video platforms for football content, Copa90.
The funding will be used to fuel BBM’s international expansion, content production and distribution and enhance its data capabilities as it continues its growth trajectory. The investment will fuel further international growth and fully establish Copa90 as the definitive football youth media brand.
Turner’s Digital Ventures & Innovation Group was recently formed to focus on opportunities for innovation, development and acquisition. The investment comes within the group’s first month of operations and signals the company’s commitment to increasing its presence in the digital sports space. Turner is the largest provider of funding for the Series B investment round and the main strategic investor.
In parallel, Turner and BBM have signed a commercial agreement which embraces multiple opportunities for Turner and BBM to leverage their respective distribution and content production expertise. The partnership expands on an existing commercial relationship with leading digital sports brand Bleacher Report, a division of Turner.
The cross-platform commercial agreement includes strategic co-branded content production, the development of third party branded content and sponsorship opportunities, and content creation for Turner’s own channels. It also facilitates BBM’s close collaboration across the wider Turner portfolio, including Esporte Interativo, Turner Sports and CNN. Additionally, Aksel van der Wal, head of Digital Ventures & Innovation, will take a seat on BBM’s board of directors, and Bleacher Report COO Alex Vargas, becomes a board observer.
“Partnering with relevant brands is a core part of our strategy to compete and lead in today’s rapidly evolving digital landscape,” said Turner International executive vice president – digital ventures & innovation Aksel van der Wal.
“We see really exciting opportunities to work with BBM in developing creative ways to engage new audiences, in particular expanding our growing touchpoints with millennials while also offering innovative new platforms for advertisers. It is exactly the kind of forward-looking partnership we hope to establish more of.”
BBM CEO Tom Thirlwall said: “Our ambition is to be the world’s most influential football media business by the time the 2018 World Cup kicks off and this investment and partnership with Turner is a decisive step towards making that a reality.
“We had significant interest in our round but Turner was by far and away the most compelling because of their team, vision and the strategic opportunities for both our businesses. The investment will enable us to accelerate our growth in our core markets, build our data and distribution capabilities and expand our commercial teams in Europe and the US and of course continue to make the best fan culture football content.”
“Bleacher Report and Copa90 share a passion for global football fan culture. We are very excited about the investment and taking a step forward in expanding our existing relationship. Our hugely popular “Saturdays Are Lit” Snapchat collaboration has set a great benchmark for the kind of exciting opportunities we expect to develop together,” said Vargas.
The investment in BBM is the latest in a series of investments by Turner in the digital space and the first with a company headquartered outside of the US. It follows on from similar investments in 2016 in Refinery29 and Mashable. The company also acquired a majority stake in iStreamPlanet in 2015. Turner has also recently expanded Bleacher Report and injected new investment in CNN Digital. Internationally it has launched a suite of new digital-first destinations and apps across the broader digital ecosystem to extend its fan engagement around flagship properties such as CNN, Cartoon Network, Boomerang and Adult Swim, as part of the company’s accelerated focus on evolving its digital business interests and capabilities.
UK: The aerial is losing its grip. As broadband becomes the default way Britons watch television, the UK is edging towards a decisive, and divisive, question: should Freeview be switched off by 2034? The issue, highlighted in reporting by The Guardian, has exposed deep fault lines over access, affordability and the future of public service broadcasting.
For nearly 25 years, Freeview has delivered free-to-air television from the BBC, ITV, Channel 4 and Channel 5 to almost every corner of the country. Even now, it remains the UK’s largest TV platform, used in more than 16m homes and on around 10m main household sets. Yet the same broadcasters that built it are now pressing for its closure within eight years.
Their case rests on a structural shift in viewing. Smart TVs, superfast broadband and the Netflix-led streaming boom have pulled audiences online. Advertising economics have followed. By 2034, the number of homes using Freeview as their main TV set is forecast to fall from a peak of almost 12m in 2012 to fewer than 2m, making digital terrestrial television, or DTT, increasingly costly to sustain.
But critics say the rush to switch off risks abandoning those least able, or least willing, to move online.
“I don’t want to be choosing apps and making new accounts,” says Lynette, 80, from Kent. “It is time-consuming and irritating trying to work out where I want to be, to remember the sequence of clicks, with hieroglyphics instead of words. If I make a mistake I have to start again.”
Lynette is among nearly 100,000 people who have signed a “save Freeview” petition launched by campaign group Silver Voices. She fears the government is about to “take [Freeview] away from me and others who either don’t like, can’t afford, or can’t use online versions”.
Official figures underline the fault lines. A report commissioned by the Department for Culture, Media and Sport estimates that by 2035, 1.8m homes will still depend on Freeview. Ofcom’s analysis shows those households are more likely to be disabled, older, living alone, female, and based in the north of England, Wales, Scotland and Northern Ireland.
Freeview is owned by the public service broadcasters through Everyone TV, which also operates Freesat and the newer streaming platform Freely. After two years of review, DCMS is expected to set out its position soon, drawing on three options proposed by Ofcom: a costly upgrade of Freeview’s ageing technology; maintaining a bare-bones service with only core PSB channels; or a full switch-off during the 2030s.
The broadcasters have rallied behind the third option. They argue that 2034 is the logical cut-off, when transmission contracts with network operator Arqiva expire. By then, they say, the cost of broadcasting to a dwindling audience will far outweigh the returns from TV advertising.
Ofcom agrees a crunch point is approaching. In July, the regulator warned of a “tipping point” within the next few years, after which it will no longer be commercially viable for broadcasters to carry the costs of DTT.
Others see risks beyond economics. Questions remain over whether internet TV can reliably deliver emergency broadcasts, such as the daily Covid updates, in the way that universally available DTT can. The UK radio industry has also warned that an internet-only future for TV could push up distribution costs and force some radio stations off air if PSBs no longer share Arqiva’s mast network.
“It is a political hot potato,” says Dennis Reed, founder of Silver Voices, who says he has “dissociated” his organisation from the government’s stakeholder forum, which he believes is “heavily biased” towards streaming.
The Future TV Taskforce, representing the PSBs, counters that moving online could “close the digital divide once and for all”. “We want to be able to plan to ensure that no one is left behind,” a spokesperson says, adding that rising DTT costs could otherwise mean cuts to programme budgets.
The numbers show the scale of the challenge. Of the 1.8m Freeview-dependent homes projected for 2035, around 1.1m are expected to have broadband but not use it for TV. The remaining 700,000 are forecast to lack a broadband connection altogether.
Veterans of the analogue switch-off, completed in 2012 after 76 years, recall similar fears of “TV blackout chaos”. Around 6 per cent of households were labelled “digital refuseniks”, yet a targeted help scheme and a national campaign, fronted by a robot called Digit Al voiced by Matt Lucas, delivered a largely smooth transition.
This time, the BBC is less keen to foot the bill. Tim Davie, the outgoing director general, has said the corporation should not fund a comparable support programme for a Freeview switch-off.
Research for Sky by Oliver & Ohlbaum suggests that with early awareness campaigns and digital inclusion measures, only about 330,000 households would ultimately need hands-on help ahead of a 2034 shutdown.
Meanwhile, viewing habits continue to fragment. Audience body Barb says 7 per cent of UK households no longer own a TV set, choosing to watch on other devices. In December, YouTube overtook the BBC’s combined channels in total UK viewing across TVs, smartphones and tablets, albeit measured at a minimum of three minutes.
That shift may accelerate. YouTube has recently blocked Barb and its partner Kantar from accessing viewing session data, limiting transparency just as online platforms consolidate power.
“When the government chose British Satellite Broadcasting as the ‘winner’ in satellite TV it was Rupert Murdoch’s Sky instead that came out on top,” says a senior TV executive quoted by The Guardian. “There already is such an outsider ready to be the winner in the transition to internet TV; it is YouTube.”
Freeview’s future now hangs on a familiar British dilemma: modernise fast and risk exclusion, or protect universality and pay the price. Either way, the aerial’s days as king of the living room look numbered.
