Movie Channels
Turner appoints IndiaCast as exclusive distribution agent
MUMBAI: Turner International India Pvt Ltd (Turner) has appointed IndiaCast Media Distribution Pvt Ltd as its exclusive distribution agent from 1 April 2018 for distribution of Turner channels—CNN International, Pogo, Cartoon Network, WB, HBO and HBO HD-to consumers in India, Nepal and Bhutan.
A TV 18 and Viacom18 venture, IndiaCast is known to bring quality content to viewers spanning genres such as general entertainment, kids, news, music, infotainment and movies.
Turner South Asia managing director Siddharth Jain said, “I am delighted to announce the appointment of IndiaCast as our exclusive distribution agent for India, Nepal and Bhutan. I am very confident they will enable us to further enhance our footprint and bring the choicest content to our fans in the Indian subcontinent. We look forward to a long term strategic relationship with IndiaCast.”
Added IndiaCast group CEO Anuj Gandhi, “At IndiaCast, it is our constant endeavour to curate the best possible exposure for our content creator partners. Turner has a fantastic bouquet of channels catering to a bespoke audience. As we ramp up the distribution network for its channels, I look forward to a long-term association that is founded on mutually beneficial economics.”
After nearly two decades of collaboration, Zee Entertainment Enterprises (ZEE) and Turner mutually decided to work independently in order to drive up subscription revenue, release issued yesterday stated. ZEE and Turner joined hands back in 2002 to manage distribution and trade marketing for a bouquet of channels in India.
Also read:
Zee, Turner to work independently for subscription revenue
We place a very high premium on fan experience: Turner’s Rohit Bhandari
Movie Channels
Ek Deewane Ki Deewaniyat Premieres 14 Feb on Zee
Ek Deewane Ki Deewaniyat world TV premiere 14 Feb at 8pm passion meets politics.
MUMBAI: Cupid’s arrow just got a plot twist and it’s heading straight for your TV screen. This Valentine’s Day, Zee Cinema is turning up the heat with the world television premiere of Ek Deewane Ki Deewaniyat, a raw, rule-breaking romantic drama that proves love doesn’t always come wrapped in roses.
Set to air on Saturday, 14 February at 8pm, the film stars Harshvardhan Rane and Sonam Bajwa, directed by Milap Zaveri. It dives headfirst into obsession, heartbreak, and the kind of unconditional love that leaves scorch marks. Rane plays Vikramaditya, a powerful politician whose all-consuming passion for actress Adaa spirals into chaos when his feelings go unreturned unleashing a storm of emotion, misunderstanding, and life-altering consequences.
The timing couldn’t be sharper. Audiences are clearly craving intense love stories over sugar-coated ones, and this film taps straight into that vein. Harshvardhan Rane already has a loyal fanbase from his cult hit Sanam Teri Kasam, which cemented his status as the go-to guy for heart-wrenching romance especially among younger viewers who keep the film on repeat.
Milap Zaveri captured the film’s beating heart, “This film is about love that doesn’t follow rules. With Valentine’s Day being a time when audiences gravitate towards romantic narratives, the television premiere of Ek Deewane Ki Deewaniyat on Zee Cinema felt like the perfect fit. The continued love for intense romances shows there is a strong emotional appetite for such stories.”
Rane himself called it a story rooted in messy, honest emotion, “Ek Deewane Ki Deewaniyat explores love in its most intense and vulnerable form where emotions are messy and deeply human. It’s a story that doesn’t shy away from passion or pain on Valentine’s Day making it even more special as it reflects the many shades of love people experience.”
Sonam Bajwa added her take, “Ek Deewane Ki Deewaniyat is not a conventional love story, it’s raw, intense and emotional. Valentine’s Day is usually associated with happy romance but this film explores love in its most vulnerable form.”
So if your Valentine’s plans include more than chocolates and clichés, tune in to Zee Cinema at 8pm on 14 February. Because sometimes the most unforgettable love stories aren’t the ones that end neatly, they’re the ones that leave you questioning just how far passion can push before everything changes.
