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Truecaller’s Q4 sales jump 23 per cent, India leads with SEK 371.9 million
MUMBAI: Truecaller has delivered another year of solid revenue growth and increased user engagement, but the financial results for Q4 and FY2024 also highlight key challenges, including margin compression, rising costs, and a more competitive advertising landscape. The Swedish tech firm’s continued expansion into business solutions, premium subscriptions, and its core advertising business reflects a strategic focus on diversified revenue streams.
Truecaller closed Q4 2024 with a 23 per cent year-over-year (YoY) increase in net sales, reaching SEK 522.8 million compared to SEK 424.7 million in Q4 2023. The company reported an EBITDA of SEK 201.1 million, up 19 per cent, but its EBITDA margin dipped slightly to 38.5 per cent from 39.7 per cent. Profit after tax stood at SEK 150.4 million, reflecting a 29 per cent YoY increase. Basic earnings per share (EPS) rose to SEK 0.44 from SEK 0.33, highlighting strong per-share earnings growth.
Regionally, India remained the company’s largest market, contributing SEK 371.9 million in Q4 sales, an increase of 20 per cent YoY. Meanwhile, the middle east & Africa (MEA) grew by an impressive 43 per cent to SEK 76.0 million, and the rest of the world (RoW) segment climbed 24 per cent to SEK 74.9 million. This broad-based growth underscores Truecaller’s ability to scale its services across diverse geographies.
Full-year 2024 performance
For FY2024, Truecaller’s net sales increased eight per cent to SEK 1,863.2 million, compared to SEK 1,728.9 million in 2023. However, EBITDA declined to SEK 684.2 million from SEK 702.9 million, reflecting a lower 36.7 per cent EBITDA margin, compared to 40.7 per cent in 2023. Profit after tax fell slightly to SEK 524.3 million from SEK 536.3 million, indicating pressure on the bottom line despite strong topline growth.
Geographically, Truecaller’s India segment delivered SEK 1,350.0 million in sales, marking a three per cent YoY growth, while the middle east & Africa segment surged 22 per cent to SEK 254.3 million, and the rest of the world segment expanded 23 per cent to SEK 258.9 million.
Segment-wise performance
1. Advertising revenue:
● Truecaller’s ad revenues in Q4 grew 17 per cent to SEK 372.0 million, but ad CPMs declined by approximately 25 per cent, particularly in India.
● Total ad impressions surged 57 per cent YoY, indicating higher engagement and monetisation improvements.
● MEA led ad revenue growth, while India saw a softer uptick due to increased ad supply.
2. Premium subscription revenue:
● Q4 subscription revenue jumped 39 per cent YoY to SEK 77.7 million.
● The number of premium subscribers increased to 2.58 million, a 22 per cent YoY rise.
● Premium revenue saw the highest growth in the Rest of the World segment, reflecting strong international adoption.
3. Truecaller for Business (TfB):
● Q4 TfB revenue soared 45 per cent YoY to SEK 71.9 million.
● The Verified Business (VB) platform grew its annual recurring revenue (ARR) by over 50 per cent to SEK 234 million.
● Business Messaging volumes increased 80 per cent YoY, with 4.9 billion messages sent.
Profitability & cost trends
● Gross profit rose 25 per cent to SEK 403.0 million in Q4, with a gross margin of 77.1 per cent.
● Staff costs increased to SEK 120.2 million in Q4, driven by higher share-based compensation and new hiring.
● Marketing and growth investments intensified, leading to increased customer acquisition costs, particularly in key international markets.
● Truecaller repurchased 0.6 million B-shares as part of its ongoing share buyback program.
Key Developments in FY2024
● Truecaller appointed Rishit Jhunjhunwala as its new CEO in January 2025, signaling a leadership transition aimed at accelerating growth.
● The company launched its biggest-ever iPhone update, closing the gap between Android and iOS user experiences.
● Expansion into AI-powered fraud detection and business messaging presents a significant long-term revenue opportunity.
● Truecaller remains focused on enhancing user engagement, monetisation, and premium subscription adoption.
Commenting on Truecaller’s long-term vision, CEO Rishit Jhunjhunwala stated, “Our conviction is that Truecaller has a much larger role to play in the growing field of mobile communication, including safeguarding people and businesses from the globally growing threat of digital scams and fraud.”
Truecaller has demonstrated impressive revenue expansion and user growth, particularly in emerging markets. However, margin compression, rising operating costs, and a shifting ad landscape present challenges. While premium subscriptions and business solutions provide promising diversification, Truecaller will need to balance growth with profitability in the coming quarters.
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
