Applications
Truecaller makes all the right calls with solid growth in Q1 earnings
MUMBAI: If quarterly results were a missed call alert, Truecaller’s would be marked “important.” Truecaller has dialled into success once again, with its January–March 2025 quarter ending on a high note further cementing its reputation as the go-to app for caller verification and spam blocking. The company reported a 14 per cent year-on-year rise in net sales in India, with global revenues also making all the right noises.
Worldwide net sales surged 16 per cent to 51.2 million dollars, up from 44 million dollars in Q1 2024. Meanwhile, earnings before interest, tax, depreciation and amortisation (EBITDA), excluding incentive costs, jumped 22 per cent to 20.4 million dollars, translating to a healthy 40 per cent margin.
However, when incentive programme costs were factored in, EBITDA dipped slightly by 1 per cent to 15.3 million dollars. Profit after tax saw a drop from USD 13.7 million to USD 10.4 million.
Where Truecaller truly rang loud was in user growth and business services. The platform’s active monthly users (non-iOS) grew by nearly 53 million, hitting a total of 411.9 million. Premium subscriptions surged 40 per cent, while Truecaller for Business racked up a 60 per cent jump in revenue led by strong gains in both Verified Business and Business Messaging segments.
India remains the biggest market, clocking a 14 per cent growth, followed by the Middle East and Africa at 29 per cent, and the rest of the world at 19 per cent.
As spam continues to plague digital communication, Truecaller appears to be not just answering the call, but leading the charge with a business model that blends user trust, tech innovation and timely monetisation.
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
