iWorld
Trendspotters.tv now available on iOS
MUMBAI: Trendspotters.tv is now available on the iOS platform. The addition will help consumers stay in the know of all that is trending around them on their Apple devices.
The iOS app allows one to catch up with all the action in the world of fashion, entertainment and lifestyle. One can also share interesting news and trends that appeals to them with their networks on popular social networking sites like Facebook, twitter etc. through this app.
www.trendspotters.tv founder Kunal Kishore Sinha elaborated, “While our Android app has been successfully able to penetrate the tablet, smartphone and online platforms, our iOS app will now enable users of Mac devices like iPads, iPods and iPhones to easily access our content. With this app, we are now confident of reaching out to the mobile generation of today more comprehensively. The app ensures that they can follow all the micro trends that are becoming the talk of the town easily and stay updated always.”
The app also promotes enhanced user engagement as it allows the viewer to connect with Facebook and Twitter friends via the Trendspotters.tv page. The app is push notification enabled so as to alert the consumer with new content, as soon as it hits the page online.
With Trendspotters.tv gaining favourable traction since its launch so far, this app goes a step further in empowering users to stay on top of what’s hot and in vogue around them, through a platform that is quick, convenient and extremely user-friendly.
iWorld
Ankuur Rajesh Kapila named national sales head – India at ZEE5 & digital
Former sports-gamification executive to drive revenue strategy and digital monetisation across India
MUMBAI: A seasoned dealmaker across television, sport and digital, Kapila steps in as national sales head – India, charged with sharpening revenue strategy, widening market reach and deepening digital monetisation. The mandate is clear: convert scale into sales and attention into advertising.
The move bolsters the streaming ambitions of Zee Entertainment Enterprises Limited as competition intensifies in India’s crowded OTT market. The focus will be on stronger advertiser tie-ups, smarter packaging and monetisation that keeps pace with shifting viewer habits.
Kapila arrives from JioStar India Pvt. Ltd., where as vice president – sports gamification he helped scale Jeeto Dhan Dhana Dhan into one of the country’s largest live play-along ecosystems. During the Indian Premier League and major international tournaments, the platform engaged over 300 million fans, blending branded integrations with sponsorship-led revenues.
The appointment also marks a homecoming. Across a 14-year earlier stint at the company, Kapila handled brand solutions across regions and genres, led key account management for the GEC cluster and oversaw programming and content acquisition at Zee Studio. Few executives have worked as many sides of the revenue engine.
For ZEE5, the signal is unmistakable: monetisation is back in the spotlight. With advertisers chasing measurable impact and platforms chasing profitability, Kapila’s brief is to make growth pay. In the streaming wars, scale is vanity, revenue is sanity, and momentum is everything.
