iWorld
Trell’s latest masterclass gives tips to budding content creators
Mumbai: Content creators today have become one of the crucial aspects of product marketing as they influence the decision of buyers, and make recommendations that are beneficial to both the brand and the consumer.
Against this backdrop, lifestyle content app Trell recently conducted a masterclass with celebrity chef Ranveer Brar and Trell content creator Nilu Thapa, in which they shared their professional experiences and useful tips for budding content creators.
“The only secret recipe about good content I have nailed down is that I took some time to discover myself in front of the camera through my content,” said Ranveer Brar. “In order to be authentic and to be able to connect with people, it’s important to learn and recognise to be yourself, be unique, and comfortable with your flaws.“
“The biggest life lesson that I can share is to be patient and consistent with your content. A viral video doesn’t ensure huge followers but a viral video does ensure exposure,” he further added.
“It is very important to have a vision when you create content, to have your own identity, vibe and signature,” said fashion and beauty influencer Nilu Thapa. “If you create the content blindly by following trends, it might not appear authentic to your audience, and you won’t be able to relate to it as well. It’s essential to create content which is organic, unique, and of the best quality.”
“The aim of this Masterclass was to give a platform to content creators to learn from renowned influencers and better their content creations on social media,” said Trell’s VP & content head Parul Menghani. “We plan to do a lot of initiatives for content creators and provide them with better opportunities which can help them to grow along with Trell.”
Trell has content creators creating content on various categories including health and fitness, beauty and personal care, travel, food, and more.
iWorld
Airtel names Aritra Mukherjee head of marketing
Former Vodafone executive to lead Airtel’s marketing push
PUNE: Bharti Airtel has elevated Aritra Mukherjee to head of marketing, promoting an internal leader who has played a key role in expanding the company’s prepaid business over the past four years.
Mukherjee, based in Pune, most recently served as general manager – prepaid growth, where he was instrumental in driving portfolio expansion, sharpening consumer strategy and supporting revenue growth. He joined Airtel as senior manager – business planning and consumer insights and rose through the ranks as the company strengthened its data-led approach to customer acquisition and retention.
Before joining Airtel, Mukherjee held marketing roles at Vodafone Idea and Vodafone, and earlier worked with Idea Cellular. His career also includes stints at Capgemini and Tata Consultancy Services.
With experience spanning telecom marketing, prepaid growth strategy, enterprise accounts and business planning, Mukherjee brings a blend of analytics-driven insight and commercial leadership to Airtel’s top marketing role, as competition intensifies across India’s telecom market.
