GECs
Treeview partners with Arzooo to bolster its TV business in India
Mumbai: Treeview, Thailand’s LED TV and appliance manufacturer, will leverage retail tech platform Arzooo’s network of retailers to market its smart android full HD range of TV models in India, from 24 inch to 85 inch. Treeview is spread across geographies such as the Middle East and African countries, among others.
The company said India is currently witnessing a massive demand for world-class smart televisions as an increasing number of consumers are looking forward to transitioning from non-smart TVs to smart TVs with larger screen sizes. Treeview sees this as an opportunity to introduce its smart TVs. It aims to register sales of over half a million smart TVs in the next 12 months.
Arzooo’s network of offline retail channels in India will enable Treeview to scale up and achieve pan-India penetration in the shortest span of time.
“Our aim is to reach more households through Arzooo’s retail network. With enhanced specifications, superior quality, and affordable pricing, our range of smart TVs are best suited for Indian consumers,” said QThree Ventures director Jubin Peter.
Arzooo director of TV categories Sai Krishna said, “We are pleased to extend the Arzooo platform to Treeview to offer high-quality smart TVs to Indian consumers through our retail network. This partnership is another step forward in strengthening our portfolio of large appliances going forward. We are committed to getting more high-quality brands on the platform from across the world and making them accessible to offline retailers and Indian consumers.”
Arzooo Express, backed by a network of 35 hubs and warehouses across 22 states, will play a pivotal role in the distribution strategy. Recently, Arzooo has launched Quick Retail, which promises next-day delivery to metro cities including Mumbai, Delhi, Kolkata, Bengaluru, Hyderabad, and Chennai. It will further the quest of retailers to provide consumers with smart android TVs at viable prices with speedy delivery.
GECs
Asianet Television Awards 2026 celebrates women power in Malayalam TV
“She is the Colour” theme honours icons as ceremony airs on March 14 and 15 at 7 PM.
MUMBAI: If television lights up living rooms, this year Asianet decided to let women provide the colour. The Asianet Television Awards 2026 turned the spotlight firmly on women empowerment with the theme “She is the Colour”, celebrating the strength, resilience and achievements of women who continue to shape society and the Malayalam entertainment industry.
The ceremony honoured several distinguished personalities whose journeys have left a lasting cultural imprint. Among them was legendary playback singer Vimala Varma, widely recognised as the first Malayalam playback singer. The evening also paid tribute to Padma Shri awardees Devaki Amma and Vimala Menon for their exceptional contributions in their respective fields.
Leading women from the Malayalam film industry were also recognised during the event, including actor Shweta Menon, who currently serves as president of the Association of Malayalam Movie Artists, and National Award winning actor Surabhi Lakshmi.
The awards ceremony brought together a glittering lineup of actors and industry figures, including Jayasurya, Vijay Babu, Asha Sarath, Lena, Esther Anil, Anumol, Akhila Bhargavan, Sarayu Mohan, Prajod Kalabhavan, Gayathri Suresh, Sabumon Abdusamad, Swasika, Tini Tom, Sijoy Varghese, Kailash, Veena Nandakumar, Sabareesh Varma, Ansiba Hassan and Dinesh Prabhakar. Kishan Kumar, executive vice president Malayalam at JioStar, was also present at the event.
Beyond individual recognitions, the awards celebrated excellence across Malayalam television, acknowledging artists and technicians whose work continues to drive the industry forward.
The evening also offered plenty of spectacle, with elaborate dance performances, stunt acts and comedy skits performed by popular television and film personalities, turning the ceremony into a full fledged entertainment showcase.
Viewers will get to watch the celebrations when the Asianet Television Awards 2026 air on Asianet on March 14 and 15, Saturday and Sunday, from 7 pm onwards, bringing the star studded tribute to homes across Kerala and beyond.
