DTH
Transponder charges: Plan afoot to retain DTH services on Indian sats
NEW DELHI: The Department of Space (DoS) has said that a technical strategy is under formulation to retain direct-to-home services in the indigenous INSAT/GSAT system as well as to migrate DTH services from foreign satellite systems to indigenous system.
This has been stated by the DoS to the Public Accounts Committee (PAC) of the Parliament, which had, early in 2016, in its fortieth report, complained about loss due to non-revision of transponder charges.
In its action-taken report (ATR) tabled in the Parliament by the PAC recently, it has also noted that a Committee to look into the subject matter is being constituted, and its recommendation will be addressed by the DoS.
Referring to non-revision of prices for transponders, the DoS told the PAC that lease agreements with foreign satellites are entered for a short term in order to make a provision for the end user to migrate the services from foreign satellite to the Indian satellite. This approach, the DoS claimed, is in line with the recommendation of the Cabinet approved ‘Norm, guidelines & procedures for implementation of the policy framework for satellite communication in India’.
The Department said as the foreign operators quote lease charges in dollar terms, differential charges among indigenous capacity and foreign lease is unavoidable due to currency fluctuations and withholding taxes.
However, it said it will work towards a scenario wherein the best possible solution for DTH services will be arrived at.
In its original report last year, PAC had noted that DTH transponder lease agreements had a lease period from 5 to 10 years with no provision for revision of prices whereas lease agreement varied from 5% to 33%. The lack of such basic provisions resulted in revenue forgone to the tune of Rs 361.7 million.
Furthermore, Vetted Comments of Audit Central PAC in its report last year had also wanted the DoS to set up an inquiry to look into the lease agreements with various parties and take stringent action against those responsible for agreeing to terms that were against the interest of the exchequer and apprise the Committee of the action taken within three months.
However, it noted in the Action Taken Report that the Department did not initiate any action and instead said it had appointed a committee to look into these aspects as the lease agreements with foreign satellites are entered for a short term period and to examine periodic revision clause.
But, the Committee said the fact remained that DTH transponder lease agreements had a lease period from 5 to 10 years with no provision for revision of prices whereas lease agreements with foreign satellites ranged from one to 6 years with provision for price revision from 5 to 33%. The price revision clause is required to be there in all the transponder lease agreements which extend for more than one year irrespective of the fact that the contract is for a shorter duration or longer duration.
DTH
DD Free Dish e-auction revenue dips to Rs 642 crore as slot sales fall
Revenue dips as revised norms reshape bidding in 94th round
NEW DELHI: Prasar Bharati’s DD Free Dish has closed its 8th annual, and 94th overall, e-auction for MPEG-2 slots with total collections of Rs 642 crore for the period April 1, 2026 to March 31, 2027.
That is lower than last year’s Rs 780 crore haul, with 55 slots sold compared with 61 in FY25–26. The softer topline reflects both a slimmer inventory and a recalibrated auction framework.
This was the first auction conducted after amendments to the e-auction methodology, including tighter eligibility norms and a revised reserve price structure for MPEG-2 slots. The stated aim was greater transparency and more serious participation. The immediate outcome appears to be more measured bidding in certain categories.
Day one set the tone. Eight slots were sold, six in the premium Bucket A+ and two in Bucket A. The strong early action in A+, which typically houses Hindi GECs and movie channels, reaffirmed the enduring appeal of mass Hindi programming on the platform.
Among the broadcasters securing slots in the initial rounds were Zee Entertainment Enterprises, Sony Pictures Networks India, Viacom18’s Colors network, Sun Network and Shemaroo Entertainment. Their continued presence signals that, despite the pull of digital platforms, Free Dish remains a strategic must have for legacy networks chasing scale in price sensitive markets.
The final bouquet of 55 channels leans heavily towards Hindi news, movies, devotional fare, Bhojpuri and regional programming.
In Hindi news, familiar heavyweights such as Aaj Tak, ABP News, India TV, News18 India, Republic Bharat and Zee News made the cut. Entertainment and movie offerings include Colors Rishtey, Star Utsav, Dangal TV, Sony Pal, Shemaroo TV, Goldmines, B4U Movies and Zee Biskope. Devotional viewers will find Aastha, Sanskar and Sadhna Gold among the selected channels.
Regional representation includes Sun Marathi, Fakt Marathi, PTC Punjabi and GTC Punjabi.
Equally telling were the absences. Broadcasters such as Big Magic, Filamchi Bhojpuri, India News, Bharat Express, Movieplex Maithili, TV9 Marathi, Shemaroo Marathibana, Zee Chitra Mandir and Satsang did not participate. The pullback is particularly visible across Marathi, Bhojpuri, Maithili and spiritual programming. Industry observers point to the revised reserve prices, tighter eligibility norms and a reassessment of commercial viability as possible factors.
DD Free Dish continues to beam into over 40 million homes, largely in rural and semi urban India. For advertisers and broadcasters alike, it offers efficient access to Bharat markets where pay TV penetration remains uneven and OTT subscriptions are limited.
The moderation in revenue this year may be read as a pause rather than a retreat. Fewer slots, a reworked auction playbook and evolving broadcaster strategies have clearly shaped outcomes. Yet premium Hindi entertainment retains its pull, and the platform’s mass reach remains hard to ignore.
As the FY26–27 line-up settles in, the mix of winners and walkaways will define the private satellite channel landscape on DD Free Dish for the year ahead.
