News Broadcasting
TRAI ad cap case: Judgement day dawns?
MUMBAI: Exactly a month after hearings first began in the ad cap case in the Telecom Disputes Appellate Tribunal (TDSAT), the verdict is set to be pronounced today. The TDSAT has listed it in the cause list for 11 December.
The case that is being fought by broadcasters led by the News Broadcasters Association(NBA) against the Telecom Regulatory Authority of India (TRAI) is all set to be given a new direction.
Indiantelevision.com gives you the highlights of the broadcasters vs TRAI ad cap legal slugfest and the coincidental twist that came near the end.
The NBA’s main contentions were that TRAI does not have the authority to regulate content and that the agreement between the two is not of a licensor and a licensee but is rather a registration. It also said that the TRAI had not fulfilled the laying requirements before parliament thus making the regulation invalid.
However, the TRAI stated that there was no rule in the TRAI act saying that merely because they hadn’t done the laying requirements, the regulation cannot be implemented. It also claimed that according to the terms of the licence and by applying section 7 of the Cable TV Networks Act it was authorised to implement the regulation to ensure the customers get quality of content on TV.
After hearing the NBA, the TRAI, music channels and some other channels the TDSAT had reserved the judgement. The twist that came last week was when in a separate case of BSNL vs TRAI and others, the Supreme Court had ruled that cases in which the validity of a regulation by TRAI is challenged, cannot be heard in the TDSAT and has to be appealed against in the High Court since by law a regulation needs to be passed through parliament. This has put the fate of the ad cap regulation in a fix since officially TRAI claims it is a regulation.
We wonder how the TDSAT will decide the case. Most probably, the TDSAT will dismiss it and request the petitioners to move the Hight Court after the verdict the SC gave on Friday. Had the petition been regarding the application of the regulation, the TDSAT could still have decided on it. However, the SC judgement clearly states that TDSAT cannot take a call on the very act that created it. TDSAT was formed under section 14 of the TRAI act giving it legislative and administrative powers.
Section 36, under which the regulation was formed clearly underlines that if it is framed, it needs to be consistent with the terms of the TRAI act.
However, after the SC ruling, the TDSAT seems to have been rendered powerless to decide on this case, even after 20 days of hearings and a long wait for the result, which will now be affected by the SC ruling.
If the broadcasters are asked to move the HC, it means more time for them to deliberate on the validity of the regulation. But it is possible that they will have to follow the 12 minute ruling till the time, the HC does not say anything about it.
News Broadcasting
News TV viewership jumps 33 per cent as West Asia war draws audiences
BARC Week 8 data shows news share rising to 8 per cent despite T20 World Cup
NEW DELHI:Â Even as individual television news channel ratings remain under a temporary pause, the genre itself is seeing a clear surge in audience attention.
According to the latest data from Broadcast Audience Research Council India, television news recorded a 33 per cent jump in genre share in Week 8 of 2026, covering February 28 to March 6.
The news genre accounted for 8 per cent of total television viewership during the week, up from 6 per cent the previous week. The spike in attention coincided with escalating geopolitical tensions involving the United States, Israel and Iran, which have kept global headlines firmly fixed on West Asia.
The rise is notable because it came at a time when cricket was dominating television screens. The high-stakes stages of the ICC Men’s T20 World Cup, including the Super 8 fixtures and semi-finals, were being broadcast during the same period.
Despite the cricket frenzy, viewers appeared to be toggling between sport and global affairs, boosting the overall share of news programming.
The surge in genre share comes even as the government has enforced a one-month pause on publishing ratings for individual news channels. The move followed regulatory scrutiny of the television ratings ecosystem.
While channel-level rankings remain temporarily out of sight, the genre-level data suggests that when global tensions escalate, audiences continue to turn to television news for real-time updates.
