eNews
Top south Indian news publishers join hands to form SPP
BENGALURU: Dinamalar, Eenadu, ManoramaOnline and Prajavaninews media publishers have come together to form South Premium Publishers (SPP), India’s first and biggest ‘south languages’ digital advertising package. This brings the top four dailies, renowned in their regions, to serve their digital advertisers collectively. Advertisers can advertise on the digital assets of these publications and reach out to their target audience in one go.
The South Premium Publishers (SPP) digital advertising package offers a reach of 37 million unique visitors, with 715 million-page views and an attractive average time spent of 3.36 to 8.09 minutes. In addition, the SPP digital advertising package delivers 3 billion ad impressions per month.
“South Premium Publishers offers advertisers credibility, digital brand safety and increased awareness, with more control and ease of access to premium digital inventory from all major publishers of south India. This is the only premium digital publishers’ network that delivers. We, at Manorama Online are happy to be part of this pioneering platform in Indian digital publishing," said Manorama Online CEO Mariam Mammen Mathew.
The key differentiator of SPP’s digital advertising package is that it offers a robust value proposition. Each digital advertiser will get a customised solution, derived from a deep understanding from the four media brands. The proposals will be competitive and compelling, and enable clients to target south India with a single RO.
Dinamalar director business & technical L Adimoolam stated, “We are the market leader in Tamil Digital market. In 2019-20, of the total Indian ad market of 70k+ crores, 21 per cent has been contributed by digital. Given the current digital growth prospects it’s important that we give the best and the most convenient platform to the advertisers & agencies to connect with south Indian digital audiences. We have launched our consortium website, www.southpremiumpublishers.comwhich has all essential information.”
The SPP digital advertising package caters to the audience that every brand wants to focus upon. 73 per cent of the combined users are between 18-44 age group, from young purchasers to HNI’s, whose primary source is digital news.
The alliance offers flexible advertising packages with sales support across India with best in class media mix with CPD/CPM options. The digital advertisers can choose from roadblock ads, display banner ads and native advertising to reach their target group.
Eenadu director I Venkat said, “We need to recognise that the market dynamics are evolving, which demands innovation in our existing business model and collaboration is one of the solutions. This combination will help advertisers to reach out to Southern Indian premium digital audiences in a very credible, secure, and highly engaged environment.”
With SPP offering a south India reach with one single advertising package, marketers have the perfect way to work a digital plan, that talks to the entire region.
eNews
Paisabazaar launches Credit Premier League 2.0
Nationwide campaign rewards highest credit scores with Rs 1 lakh top prize.
MUMBAI: When credit scores become a national league, even your CIBIL report starts feeling like it’s playing in the IPL and Paisabazaar has just kicked off the second season. Paisabazaar, India’s leading marketplace for financial products and the country’s largest free credit score platform, has announced the return of the Credit Premier League (CPL) 2.0, a fun, nationwide initiative to recognise and reward individuals with the highest credit scores.
Building on the success of the first edition, CPL 2.0 introduces higher rewards and broader participation. The individual(s) with the highest credit score in the country will win Rs 1 lakh, while state champions will each receive Rs 10,000. Additionally, all participants from the winning state, the one with the highest average credit score will also be rewarded.
All winnings will be credited directly to winners’ PB Wallet, allowing them to pay credit card bills, recharge mobiles, or settle utility bills seamlessly on the Paisabazaar platform.
Paisabazaar CEO Santosh Agarwal said the campaign aims to make credit awareness more engaging and mainstream. “With CPL, we are bringing together engagement, gamification and rewards to make conversations around credit scores more mainstream,” he noted. “Our focus remains on building a financially aware and credit-healthy Bharat.”
The first edition of CPL saw over 5.5 million participants, with the highest individual score touching 861. Delhi recorded the highest average credit score of 746.
Consumers can participate simply by checking their free credit score on the Paisabazaar platform or app. The CPL leaderboard and rankings will be available exclusively on the Paisabazaar App.
In a country where financial dreams are serious business, Paisabazaar has found a smart way to turn credit scores into an exciting game – because when your financial health gets rewarded, everyone wants to play.
