Kids
Toon in drop out mall crawl brings summer mayhem for kids
MUMBAI: What do you get when Chhota Bheem, Tom & Jerry, Ben 10, and Mr. Bean walk into a mall? No, it’s not a joke setup, it’s Warner Bros. Discovery’s summer tour turning shopping centres into cartoon chaos with the mother of all toon takeovers.
With Pogo, Cartoon Network, and Discovery Kids uniting for a high-energy, 10-city mall activation, Indian kids are in for a summer that’s equal parts action, laughter, dance-offs, selfies, and superhero hugs. The blockbuster bonanza kicked off this May and continues through June, transforming malls in metros like Mumbai, Chennai and Bengaluru and even non-metro hubs like Aurangabad, Kottayam and Ahmednagar into playgrounds of pure animated madness.
Themed zones will see POGO’s India Ke Superheroes (featuring Little Singham, Chhota Bheem and Chhutki) rubbing shoulders with Cartoon Network’s Jhatpat Action Khatpat Comedy icons (Ben 10, Teen Titans Go, Tom & Jerry, and Powerpuff Girls) while Discovery Kids’ Katti Batti Dosti Pakki springs to life with Titoo and Mr. Bean’s wacky camaraderie.
But it’s not just for the ‘Gram although there are selfie spots aplenty. Think interactive games, creative art corners, dance battles, and themed installations that pull kids right into the worlds they usually only binge-watch. The energy isn’t just reserved for the malls either. Online extensions include digital challenges, UGC contests, and highlights from the on-ground madness keeping the FOMO real.
Warner Bros. Discovery marketing head of South Asia Janhavi Vyas said, “At Warner Bros. Discovery, we’re passionate about crafting joyful, immersive experiences that unite families and ignite young imaginations. Through these summer activations, we’re transforming malls into vibrant hubs of creativity and entertainment, bringing fans close to their beloved characters,while delivering blockbuster fun that complements our exciting summer slate and creating lasting memories for our audiences.”
And just in case parents were wondering how to get their kids off screens post-visit, WBD’s summer programming plans ensure they don’t have to. The slate boasts nearly 200 half-hours of fresh content across the three channels, including 22 new Chhota Bheem episodes, the premiere of Chhota Bheem in Samay Chakra, superhero specials like Leo! Rise of Super Singham, and Singhamverse Kaalverse 2.
Chhota Bheem also turns 17 this May, and WBD isn’t letting that go unnoticed cue crossover events, Maha Blockbuster films, and weekly stunts. Add in strong brand partnerships and multiple language options, and you’ve got a summer lineup designed to keep India’s kids happily glued whether on-ground or online.
In short, if your child disappears this May and June, don’t panic. Just follow the sound of cartoon catchphrases, dance floor beats and raucous laughter. Chances are, they’re at the mall, tooning out in the best way possible.
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
