GECs
Todd Phillips is MTV Asia senior VP communications
MUMBAI: MTV Asia has announced that Todd Phillips is its senior VP, communications.
Phillips will provide leadership and direction to the corporate and regional Asia-Pacific communication teams, manage media relationship with trade and consumer media, support key MTV Networks International communications strategies and manage all internal and external company messaging. Mr. Phillips will be based in Singapore and report directly to MTV Asia Pacific president Nigel Robbins.
Robbins says, “Todd has been a global pioneer for our brands and an integral part of MTV Networks’ development in Asia and Australia. His passion for our brands, keen knowledge of linear and digital media and experience throughout the region makes him the perfect choice to lead our communications efforts in this exciting time of growth.”
Phillips has been part of the MTV Networks communications team since 1990. He served as Publicity Manager for MTV on STAR TV in Hong Kong, spearheaded communications efforts for the re-launch of MTV Asia and the launch of MTV Mandarin in Singapore in 1995, and managed public relations around the Australian launches of Nickelodeon, MTV and VH1.
He served as VP of corporate communications for MTV in Los Angeles until 2001, working across all the brands and businesses under the MTV Networks umbrella including television networks, feature films, online and broadband properties, and consumer products.
MUMBAI: Lights, camera… connection because this time, the game isn’t just about winning, it’s about who’s with you. Sony Pictures Networks India is gearing up to launch a new reality game show, Tum Ho Naa, expanding its unscripted slate with a format that promises both emotion and engagement.
The show will premiere soon on Sony Entertainment Television and stream on Sony LIV, with Rajeev Khandelwal stepping in as host. Known for his measured screen presence and selective choices, Khandelwal’s return to television adds a layer of familiarity and credibility to the upcoming format.
While specific details of the gameplay remain under wraps, the positioning suggests a reality format that leans as much on emotional resonance as it does on competition, an increasingly popular blend in Indian television, where audiences are gravitating towards content that offers both stakes and storytelling.
Khandelwal, reflecting on his return, noted that his choices have often been guided by instinct rather than convention, describing Tum Ho Naa as a project that feels “close to the heart”. His association also signals Sony’s continued focus on anchoring new formats with recognisable faces who bring both relatability and depth.
The launch comes at a time when broadcasters are doubling down on original non-fiction formats to drive appointment viewing, even as digital platforms expand parallel reach. By placing the show across both linear television and OTT, Sony appears to be aiming for a dual-audience strategy capturing traditional viewers while engaging digital-first consumers.
As the countdown to premiere begins, Tum Ho Naa positions itself not just as another game show, but as a reminder that sometimes, the biggest prize on screen isn’t the jackpot, it’s the journey shared along the way.
