eNews
TO THE NEW Digital appoints Dave Maan as EVP
MUMBAI: TO THE NEW Digital has appointed Dave Maan as executive vice oresident for its video solutions.
With an experience of 20 years in software engineering, Maan has worked with companies like Altran, Ericsson, Hewlett Packard, Alcatel, Schlumberger and Sapient.
Maan is an established industry expert in digital video, OTT and multi-screen convergence space supplemented by his digital experience in mobile ad platforms, digital marketing technologies, CDN-Cloud and predictive mobile data analytics.
At TO THE NEW Digital, Maan will be responsible for contributing to the overall strategy and managing the delivery quality of products and services to the clients. He would primarily work towards increasing service offerings for Video Streaming Solutions and VideoReady (an end-to-end OTT Video solution).
“We are excited to have Dave in our leadership team. His global experience will be an asset as we continue to grow our services breadth. I welcome him aboard,” said TO THE NEW Digital CEO Deepak Mittal.
Maan added, “I am excited to join TO THE NEW Digital and work with the exceptional team. I look forward to utilise my experience for creating exciting new experiences for clients and contributing to the growth of the company.”
eNews
Swiggy sees 23.2 per cent order surge during T20 World Cup final
Chicken biryani tops match-day menu as fans order 7,500 times per minute at peak.
MUMBAI: India’s T20 final didn’t just break stumps, it broke Swiggy’s delivery records, proving cricket fans celebrate victories with plates, not just flags. Swiggy, India’s leading on-demand convenience platform, reported a sharp spike in food orders during the ICC Men’s T20 World Cup final between India and New Zealand. On 8 March 2026, overall orders rose 23.2 per cent year-on-year compared with the same date in 2025, driven by fans turning living rooms into mini stadiums complete with match-day feasts.
Key highlights from the evening:
- Orders during peak match hours (7–10 pm) were 2.1 times higher than pre-match levels.
- The highest order rate hit 7,500 orders per minute at 19:45.
- Chicken biryani reigned supreme as the most-ordered dish, followed by masala dosa, chicken fried rice, garlic breadsticks and paneer butter masala.
While metros such as Bengaluru, Mumbai and Hyderabad led volumes, the cricketing fever spread nationwide. Among emerging cities, Thiruvananthapuram, Surat and Rajkot recorded the strongest order growth. Smaller markets including Shillong, Agartala and Port Blair also showed significant appetite, underlining the expanding footprint of quick-commerce food delivery across India.
The surge reflects a growing trend of pairing major sporting events with doorstep delivery, turning big matches into shared, convenient celebrations. In a night where every boundary mattered, Swiggy proved the real MVP might just be the delivery partner who kept the snacks and the vibes flowing without missing a single wicket.
