GECs
TNT US scores high in 2005
MUMBAI: With the final numbers now in for the 2005 ratings year, TNT US says that it has scored eight cable and ad-supported cable records, including one for its Golden Globe-nominated series The Closer. This is according to data from Nielsen Media Research.
Meanwhile, sister network TBS scored a triumph by winning the prime time race for adults 18-34. TNT had its best-ever annual prime time delivery of adults 18-49 for an ad-supported cable network (1,165,000).
It also had a peak in its prime time delivery of adults 25-54 for an ad-supported cable network (1,240,000) It also did well in prime time delivery of persons 2+ for a cable network (2,570,000) and in households for a cable network (1,963,000)
TNT, TBS executive VP, CEO Steve Koonin SAYS, TNT is not only leading ad-supported cable with its incredible performance each year, its rewriting the book on the industry. The network has clearly tapped into the mindset of todays television viewers and given them the kind of spectacular, high-quality drama they crave.”
“And we are already working hard to ensure we keep on our winning track in the year to come, with another season of The Closer, the premiere of the anthology series Nightmares and Dreamscapes: From The Stories Of Stephen King and several other high-profile original projects we have in the works, says Koonin.
GECs
ZEEL overhauls sales structure to chase growth across TV and digital platforms
New structure sharpens digital push as viewing habits fragment fast
MUMBAI: Zee Entertainment Enterprises Ltd. is reshuffling its sales playbook as it looks to keep pace with a fast-changing media landscape, where audiences are scattered, screens are multiplying and advertisers are following the data.
According to media reports, the rejig is anchored in the company’s push to build a more integrated, data-led monetisation engine, one that can straddle both traditional television and fast-growing digital platforms with equal ease.
At the heart of the move is a reworked sales architecture designed to deliver cross-platform solutions. With connected TV gaining ground and digital consumption surging, ZEEL is aligning its teams to move quicker, think broader and sell smarter.
The restructuring is being led by chief operating officer, advertisement revenue, Sandeep Mehrotra, at a time when the company says it is seeing tremendous growth. The idea is simple: match the right talent to the right opportunity in a market that is anything but static.
As part of the overhaul, several long-serving executives have been elevated to chief sales officer roles across regions and content clusters. Sanjoy Chatterjee will head the east market, while Gunjarav Nayak takes charge of the west along with high-margin verticals such as hmg, brand works, intellectual properties and digital sales. Rajnish Gupta will oversee bengaluru and chennai markets alongside the kannada and tamil clusters.
In other key moves, Divjyot Dhanda will lead hyderabad and kochi markets and manage zee tv, zee keralam and the telugu cluster. Roshan Vasu Kotian will supervise a diverse portfolio including Zee Marathi, &tv, Zee Punjabi, Zee Anmol, Big Magic and Zee Biskope.
The company is also strengthening its bench, appointing national sales heads across retail, regional clusters, digital and brand solutions. Ankur Kapila’s appointment to lead digital sales signals a sharper push into a segment that continues to outpace traditional formats.
Behind the scenes, dedicated strategy and operations roles have been carved out for both linear and digital businesses. Nitin Shetty, Rajkiran Shrivastav and Priya Nambiar will take on key responsibilities to ensure the new structure runs with precision.
The broader aim is clear. ZEEL wants a bigger slice of advertising budgets that are steadily drifting towards digital and connected TV ecosystems. By integrating its offerings, the company hopes to deepen client relationships while unlocking new revenue streams.
The new structure takes effect immediately, with Mehrotra continuing to report to chief executive officer Punit Goenka and steer the company’s advertising revenue strategy. Senior executive Laxmi Shetty will support the transition, with her revised role expected to be announced soon.
In a market where content is everywhere but attention is scarce, ZEEL’s latest move is less about rearranging the org chart and more about staying in the game.
