News Broadcasting
TNS appoints Mezzasalma as head of internet, television and radio audience measurement sector
MUMBAI: TNS has appointed Andrea Mezzasalma as head of TNS’ Internet, Television and Radio Audience Measurement sector (iTRAM), responsible for managing the global business.
Mezzasalma will take over from Mike Gorton who has been with TNS for five years and played a key role in developing the iTRAM sector and consolidating TNS as an industry leader in TV and radio audience measurement, informs an official release.
Gorton will be retiring from TNS this year but will remain with the Group as a consultant.
Mezzasalma will be relocated from Milan to London, has a high profile in the global media measurement industry. He became the youngest partner in Eurisko, a leading Italian marketing information company, where he was pivotal in developing and marketing innovative technologies for audience measurement. Eurisko was acquired by NOP World in 2003, and more recently by GfK.
TNS chief executive David Lowden said: “Andrea has an excellent track record as an innovator with a deep understanding of technology. With rapid changes in technology, media measurement is becoming more complex and TNS is responding to this challenge by developing more sophisticated models to enable data segmentation, digitisation and internet measurement. Andrea will provide valuable expertise in the technology and audience measurement fields to take the iTRAM team forward and deliver growth in this important sector.
TNS has recently secured a number of high profile contracts across the globe including its appointment to the RAJAR/BARB London Portable Meter/Panel Development audience measurement programme and a pioneering TV audience measurement agreement in the US with Charter Communications. Andrea will oversee these projects and manage the teams involved in driving international plans forward, the release adds.
News Broadcasting
CNN-News18 to host Fury in the Gulf conclave on West Asia crisis
Three-hour summit to unpack geopolitical fallout and impact on India
MUMBAI: CNN-News18 is set to host a special three-hour broadcast, Fury in the Gulf – War Conclave, on April 7, aiming to decode the escalating West Asia crisis and its far-reaching implications for India.
Scheduled from 4:00 PM to 7:00 PM, the conclave comes at a time when tensions between Iran and the United States are reshaping global geopolitics and triggering economic uncertainty. With India’s deep energy ties, trade links and large diaspora in the Gulf, the developments carry significant domestic relevance.
Built around the theme ‘Conflict, Consequences, and The Future,’ the programme will feature six curated sessions combining one-on-one interviews and panel discussions. The focus is to cut through the clutter and offer viewers a clearer understanding of the fast-evolving situation.
Key sessions include ‘Diplomacy in Times of War’ featuring Shashi Tharoor, and ‘World After the Iran Conflict’ with voices such as Ram Madhav, Reuven Azar, representatives from the European Union and the Iranian Deputy Envoy. Another session titled ‘Another Dunkirk?’ will bring together K. J. S. Dhillon and Jitin Prasada among others.
CNN-News18 editorial affairs director Rahul Shivshankar said, “In times of war, clarity becomes the most powerful tool. Fury in the Gulf – War Conclave brings together credible voices to address the questions and confusion that arise amid an overwhelming influx of information.”
He added that the initiative is aimed at delivering “facts, perspective, and insight” at a time when misinformation can easily cloud public understanding.
Echoing the sentiment, CNN-News18 CEO– English and business news Smriti Mehra said the conflict marks a defining global moment, with consequences that extend well beyond the region. She noted that the conclave seeks to present the crisis with “depth, nuance and responsibility” so audiences can better grasp its real-world impact.
As geopolitical tensions continue to dominate headlines, the conclave positions itself as an attempt to bring order to the noise, offering viewers a structured, insight-led look at a complex and rapidly shifting global situation.
