News Broadcasting
Tivo in deal with US cable TV firm Cox
MUMBAI: Tivo, which creates in television services for digital video recorders (DVR), and American cable television firm Cox Communications have entered into an agreement to make Tivo’s DVR and interactive ad service available to select Cox subscribers.
Tivo will customise its cable software for deployment on compatible Cox DVR set-top-boxes. Tivo’s downloadable software will allow Cox to deliver the Tivo service in Cox subscriber homes without replacing existing DVR boxes, and without an install appointment. In this way, current Cox DVR customers who wish to enjoy the Tivo service, can quickly and easily add the benefits of Tivo to their DVR subscription.
Cox Digital Cable customers with DVR service who choose to add TiVo to their Cox subscription will enjoy the Tivo user interface as well as new innovations that link the capabilities enabled by Cox’s broadband network like On Demand and HD service, with Tivo features like Season Pass recordings, WishListsearches and the recently announced Tivo KidZone.
KidZone gives parents an easy way to safeguard their kids from video content while also helping them discover and choose great educational and age-appropriate shows. The service is expected to launch in select Cox markets in the first half of next year.
The agreement also provides for Cox to distribute Tivo’s interactive ad platform which enables an advertising solution that is seamlessly integrated with the Tivo subscriber experience. The new advertising relationship extends Cox Media’s leadership in the advanced advertising arena and further expands Tivo’s advertising footprint across the US.
News Broadcasting
News TV viewership jumps 33 per cent as West Asia war draws audiences
BARC Week 8 data shows news share rising to 8 per cent despite T20 World Cup
NEW DELHI:Â Even as individual television news channel ratings remain under a temporary pause, the genre itself is seeing a clear surge in audience attention.
According to the latest data from Broadcast Audience Research Council India, television news recorded a 33 per cent jump in genre share in Week 8 of 2026, covering February 28 to March 6.
The news genre accounted for 8 per cent of total television viewership during the week, up from 6 per cent the previous week. The spike in attention coincided with escalating geopolitical tensions involving the United States, Israel and Iran, which have kept global headlines firmly fixed on West Asia.
The rise is notable because it came at a time when cricket was dominating television screens. The high-stakes stages of the ICC Men’s T20 World Cup, including the Super 8 fixtures and semi-finals, were being broadcast during the same period.
Despite the cricket frenzy, viewers appeared to be toggling between sport and global affairs, boosting the overall share of news programming.
The surge in genre share comes even as the government has enforced a one-month pause on publishing ratings for individual news channels. The move followed regulatory scrutiny of the television ratings ecosystem.
While channel-level rankings remain temporarily out of sight, the genre-level data suggests that when global tensions escalate, audiences continue to turn to television news for real-time updates.
