iWorld
Tinder redefines modern dating rules for Women on International Women’s day
MUMBAI: This Women’s day, Tinder unveils her new dating rulebook where modern Indian women prioritize respect, safety, and authenticity over outdated chivalry.
According to a recent in-app survey by Tinder, 51 per cent of young female users believe modern chivalry is about keeping promises and showing consistency, rather than grand romantic gestures. 36 per cent value undivided attention on a date over symbolic acts, while 31 per cent prioritise basic respect for all identities. The traditional expectation of men paying on the first date is fading only 23 per cent see it as essential, with many preferring to split the bill as a sign of equality.
Security remains a top priority, with over half of young female Tinder users in India stating they would unmatch anyone who sends inappropriate messages. Tinder’s AI-powered safety tools, including are you sure? and does this bother you?, are designed to curb unwanted behaviour. Profile authenticity is also key 44 per cent of young women prefer verified profiles, and 53 per cent reject profiles lacking clear photos.
Today’s single women seek genuine connections beyond appearances 47 per cent consider incomplete profiles a red flag, while 37 per cent favour profiles showcasing personality. Originality also matters, with 41 per cent disliking cliché bios and preferring honest self-expression.
Tinder India, communications lead Aditi Shorewal highlights, “Women are reshaping dating norms by prioritising respect, effort, and safety. Tinder continues to evolve, offering features that empower women to date on their own terms, free from outdated expectations.”
With this new rulebook, Tinder is redefining modern dating where equality, security, and meaningful connections come first.
iWorld
Coke Studio Bharat unveils Season 4 artist line-up, Rekha Bhardwaj, Aditya Rikhari to lead
New season blends folk roots and modern voices in rich musical mix
MUMBAI: Coke Studio Bharat is tuning up for its fourth outing, unveiling a diverse artist line-up that promises to strike a chord between tradition and today.
After three seasons of blending regional sounds with contemporary flair, the platform returns with Season 4, opening with ‘The List’ that introduces a vibrant mix of voices from across the country. Among those taking centre stage are Rekha Bhardwaj, Aditya Rikhari, Kutle Khan, Faheem Abdullah, Arsalan Nizami, Mame Khan and Mohammad Faiz, alongside a host of emerging and established names.
If the previous season leaned into poetic revival and festive anthems, this edition dives deeper, weaving stories of devotion, longing and memory through India’s rich musical landscape. From Rajasthani folk and Punjabi Sufi traditions to Kashmiri storytelling and urban love ballads, the new season stretches across regions and emotions with equal ease.
Rekha Bhardwaj said, “Every generation rediscovers its roots in its own way. Coke Studio Bharat creates a space where tradition can evolve without losing its soul.”
Aditya Rikhari said, “My music has always been personal. This platform allows that intimacy to grow while reaching a much wider audience.”
Faheem Abdullah said, “Music carries memory and identity. Being part of this platform lets me bring my Kashmiri storytelling to a national stage.”
Backed by Coca-Cola India and in collaboration with Universal Music Group, the platform continues to position itself as a meeting ground for heritage and experimentation.
Coca-Cola India and Southwest Asia IMX lead Shantanu Gangane said, “Coke Studio Bharat brings together folk traditions and contemporary voices, creating a powerful cultural narrative at scale.”
Universal Music Group chairman & CEO, India & South Asia, & senior vice president of strategy for AMeA Devraj Sanyal said, “The platform reflects the kind of creative ecosystem India needs, one that honours regional depth while building globally relevant sound.”
With fresh collaborations, unexpected pairings and stories rooted in place yet ready to travel, Season 4 looks set to turn up the volume on India’s many musical voices, one track at a time.
