iWorld
Tinder celebrates ‘Journey Of Firsts’ with its latest campaign
Mumbai: Global dating app Tinder has unveiled a collection of heart-warming short films in India that depict real moments of countless dating stories and diverse connections that started on the app.
Anchored to the tune by Hanita Bhambri, the feel-good campaign showcases four separate short films that are versions of the millions of first kisses, first dates, first move, making up and more, that all started on Tinder. The series of films bring alive how Tinder’s new features such as ‘Explore,’ ‘Hot Takes,” and Vibes’ continue to expand the possibilities of online dating. The brand films showcase the app’s new suite of features and social experiences that give members new ways to discover the right person and navigate connections by mutual interest.
Speaking on the new campaign, Match Group India general manager Taru Kapoor said, “Tinder is the world’s most popular app for sparking connections with new people. Millions of our members get the chance to meet a very diverse set of people every day based on shared interests. This new campaign is a reflection of countless journeys of firsts, and celebration of endless possibilities, that started on Tinder.”
Whether it is looking for love or finding someone to match your vibe, Tinder has always celebrated the importance of forging human connections. With this new campaign, Tinder is encouraging Gen Z in India to put themselves out there and spark connection, chemistry and serendipity in this world of endless possibilities, said the statement.
eNews
Piyush Thakur steps down as Inshorts’ chief revenue officer
Former vice president and cro says exit marks a new chapter after close to a decade of building revenue and partnerships at Inshorts Group.
NOIDA: Piyush Thakur has stepped away from Inshorts Group after nearly 10 years with the company, marking the end of a long tenure that culminated in his role as chief revenue officer.
In a farewell note, Thakur said he was “turning a new page” after almost a decade at Inshorts, calling it one of the hardest professional decisions he has made. He added that his exit was not driven by uncertainty about the future, but by reflection on a long association with the company.
Thakur joined Inshorts in October 2016 as vice president and spent around seven years in the role before being elevated to chief revenue officer in April 2024, a position he held until April 2026.
He said his tenure was defined by “thousands of mornings, late nights, product debates and breakthrough moments”, as the company evolved into a large-scale digital news platform used by millions.
In his note, Thakur emphasised that Inshorts’ growth was a collective effort across teams, adding that engineers, designers, sales teams and customer support staff all contributed to building the platform. He said the company’s success was not the result of individuals but of “everyone who stayed, passed through, and left their mark”.
Before Inshorts, Thakur worked across several digital media and business development roles. At ESPN, he served as senior regional manager from October 2015 to October 2016, focusing on growth initiatives, strategic opportunities and video distribution.
At Times Internet, he worked for nearly three years, including as head of business development from April 2015 to September 2015 and chief manager from January 2013 to March 2015. His responsibilities included monetisation of mobile platforms, managing media and developer partnerships, and driving revenue across digital properties such as The Times of India and The Economic Times.
Earlier, he worked at Brandmovers as head of business development from June 2012 to June 2013, handling digital, mobile and social media marketing solutions, client development and strategic consulting. During this period, he also worked on advertising revenue, brand strategy and CRM-based solutions.
At Inshorts, Thakur’s role focused on revenue strategy, mobile and media partnerships, and growth initiatives across platforms. His profile highlights experience in mobile product management, digital business models, partner ecosystems and revenue expansion in high-growth environments.
