e-commerce
Timex jumps into quick commerce with Instamart to deliver watches on the double
MUMBAI: Timex has added a new tick to its retail playbook. The watchmaker has entered the quick commerce space by launching its Timex and TMX collections, including TMX Kids, on Swiggy Instamart starting 1 May. From birthday rushes to last-minute gifting, watches are now just a few taps away.
As part of its omnichannel strategy, Timex is targeting urban shoppers who value speed, convenience, and style. With collections ranging from Rs 699 to Rs 7000, the brand aims to cater to gifting, fashion, and functional needs without the wait. The launch also includes TMX Kids watches priced at Rs 699 and Rs 799—marking its move into accessible entry-level segments.
“Quick commerce is redefining how brands connect with consumers, offering speed, convenience, and accessibility like never before. As this space continues to grow, it’s crucial for brands to evolve alongside it. At Timex, we are proud to strengthen our presence on platforms like Swiggy Instamart, ensuring our products are easily accessible to consumers, offering them a seamless shopping experience in just a few clicks”, said Timex India MD Deepak Chhabra.
Initially available across Delhi NCR, Bengaluru, Hyderabad, and Mumbai, Timex plans to scale nationwide in coming months. The move signals a sharper retail pivot from the heritage brand as it adapts to changing consumer behaviour and delivery expectations.
Besides Swiggy Instamart, Timex is already live on Flipkart-Minutes and Myntra-Now—cementing its quick commerce footprint across India’s biggest instant delivery platforms. As the gifting economy gets speedier, Timex is making sure time is always on your side.
e-commerce
Instamart and Duolingo launch street spell check campaign for Instaprint
Duo the owl fixes signboard typos across cities to showcase instant printing.
MUMBAI: If spelling mistakes had a sworn enemy, it might just be a bright green owl with a printer. Instamart has teamed up with language learning platform Duolingo for a quirky nationwide campaign that turns everyday spelling errors into a public spectacle while promoting its instant printing service, InstaPrint. The playful activation takes aim at the many misspelled shop boards and public signs scattered across Indian streets. From “saloons” that promise haircuts rather than drinks to menus and posters peppered with punctuation mishaps, the campaign sends Duolingo’s mascot Duo on a mission to restore linguistic order.
Armed with Instamart’s instant printing feature, Duo prints corrected versions of the mistakes on the spot and pastes them over the originals. The result is a series of humorous street interventions that have quickly begun circulating on social media.
Photos and videos of the grammar correcting owl have been widely shared online, with amused users reacting to the unexpected spell check patrol. One user joked, “Ab ayega na maza bhidu,” capturing the internet’s delight at the unusual campaign.
Behind the humour lies a practical message. The activation is designed to showcase the capabilities of Instaprint, Instamart’s printing service that allows users to print documents and posters almost instantly.
The company says the feature is meant for everyday needs such as printing resumes, visa documents or last minute posters without the usual scramble to locate a print shop.
Instamart introduced Instaprint in 2025 across select metropolitan cities including Bengaluru, Mumbai and Delhi. The service allows users to order printed materials directly through the platform, extending the quick commerce model beyond groceries and household essentials.
By combining Duolingo’s famously persistent owl with India’s street level spelling quirks, the campaign taps into the internet’s long running fascination with grammar mistakes while demonstrating a real world use case for instant printing.
After all, in a world full of typos, sometimes what you really need is a quick printer and a very determined language teacher.
