News Broadcasting
Times Television Network rebrands; launches new logo, tagline
MUMBAI: Times Television Network has rebranded itself as Times Network to break the perception that the network is dedicated to only television.
The Network has launched a new logo with a tagline ‘Now or Nothing.’
A source from the network informs Indiantelevision.com, “We are coming up with a digital platform of Times Now and it is very important for us to disrupt the perception that Times is just a television network and hence the entire revamping is going to take place.”
The source further adds that the digital platform will be launched within the next three months.
“Times Now is one of the most popular media ventures on the social media platform and hence digital media is an obvious innovation,” adds the source.
News Broadcasting
News TV viewership jumps 33 per cent as West Asia war draws audiences
BARC Week 8 data shows news share rising to 8 per cent despite T20 World Cup
NEW DELHI: Even as individual television news channel ratings remain under a temporary pause, the genre itself is seeing a clear surge in audience attention.
According to the latest data from Broadcast Audience Research Council India, television news recorded a 33 per cent jump in genre share in Week 8 of 2026, covering February 28 to March 6.
The news genre accounted for 8 per cent of total television viewership during the week, up from 6 per cent the previous week. The spike in attention coincided with escalating geopolitical tensions involving the United States, Israel and Iran, which have kept global headlines firmly fixed on West Asia.
The rise is notable because it came at a time when cricket was dominating television screens. The high-stakes stages of the ICC Men’s T20 World Cup, including the Super 8 fixtures and semi-finals, were being broadcast during the same period.
Despite the cricket frenzy, viewers appeared to be toggling between sport and global affairs, boosting the overall share of news programming.
The surge in genre share comes even as the government has enforced a one-month pause on publishing ratings for individual news channels. The move followed regulatory scrutiny of the television ratings ecosystem.
While channel-level rankings remain temporarily out of sight, the genre-level data suggests that when global tensions escalate, audiences continue to turn to television news for real-time updates.
