iWorld
Times Prime offers complimentary ZEE5 subscription to entertain during COVID-19 social distancing
MUMBAI: As more and more people stay home following state-imposed lockdowns or self-quarantine due to rising cases of COVID-19, Times Prime has partnered with ZEE5 to offer digital entertainment to all those who are confined to their home during this unprecedented situation. As part of this initiative, Times Prime is offering new users complimentary access to six months of ZEE5 subscription worth Rs 599 as a part of the membership experience.
ZEE5 offers an exhaustive array of digital content with 100+ live TV channels and 1.25 lakh+ hours of viewing across the languages of English, Hindi, Bengali, Malayalam, Tamil, Telugu, Kannada, Marathi, Oriya, Bhojpuri, Gujarati and Punjabis, making it one of the most comprehensive video destinations for OTT viewers. The platform is also set to host a large bouquet of blockbuster movies, new exclusives, binge-worthy ZEE5 Originals, and bespoke premium content to cater to this burgeoning new audience.
Times Prime business head Vivek Jain said, "The world is currently fighting a battle with the COVID-19 pandemic, with hundreds of millions of Indians having to be confined to their homes to be safe. Social distancing is surely the need of the hour. We want our members to stay home, stay safe and stay entertained. To enable this we are adding many partners that can help Prime patrons workout from home, get access to nutritionists and digital diet passes and most importantly get online consultation from doctors. I am very pleased to share that ZEE5, a leading OTT platform in India, will now be available on Times Prime keeping all our users entertained 24×7 across devices.”
ZEE5 India business development and commercial vice president Manpreet Bumrah said, “We are fully committed to undertake any preventive measures necessary to help the media ecosystem curb this unprecedented situation caused due to the COVID-19 crisis. With our partnership with Times Prime, we want to reach out to all the audiences across the country and help them enjoy responsibly by staying home whilst, catching up on their favourite shows/movies uninterrupted across 12 languages – only on ZEE5.”
At an introductory price of Rs 999, Times Prime’s premium lifestyle membership now offers exclusive access to nine premium memberships that include Zee5 subscription worth Rs 599, Gourmet Passport by Dineout worth Rs 1499, Grofers membership worth Rs 249, Gaana+ by Gaana worth Rs 399, exclusive access to TOI+ the ad-free online version of the world’s largest circulating newspaper, ETPrime membership worth Rs 399, FitCoach membership worth Rs 999, FreshClub subscription worth Rs 399, and OYO Wizard Blue worth Rs 499. Additionally, Times Prime’s exclusive payment partnerships with HDFC Payzapp and HDFC Times Card can be used to purchase the Times Prime membership at up to 30 per cent discount. Customers can easily recover their membership fee within the first week and save up to Rs 60,000 every year, making Times Prime the most comprehensive and cost-effective premium subscription service available in India.
iWorld
Prime Video and Hrithik Roshan reunite for quirky heist comedy Mess
HRX Films expands pact with quirky heist comedy set for production
MUMBAI: Prime Video is doubling down on its partnership with Hrithik Roshan, announcing a new comedy film Mess that promises chaos, chuckles and a clever twist on the classic heist.
Produced by Hrithik Roshan and Eshaan Roshan under HRX Films, a division of FilmKraft Productions, the film is being made in association with Soda Films Lab. Directed by Rajesh A Krishnan, Mess marks the second collaboration between the streaming platform and HRX Films after the upcoming thriller Storm.
At the heart of Mess lies an unusual premise. A group of robbers break into the home of a man with OCD, only to find themselves outmatched in a night-long standoff that flips the script on who is really in control. It is a set-up that blends tension with humour, turning a break-in into a breakdown of expectations.
Prime Video India director and head of originals Nikhil Madhok said, “A good story should surprise and entertain, and Mess does both with ease. It brings together a unique premise, memorable characters and a tone that keeps you laughing throughout.”
He added that the collaboration with HRX Films continues to grow stronger, with the new film reflecting a shared appetite for bold and original storytelling.
Hrithik Roshan said, “After Storm, Mess feels like a natural next step in our journey with Prime Video. The film captures the kind of unconventional storytelling we want to champion, with Rajesh bringing a distinctive voice to the narrative.”
Director Rajesh A Krishnan said, “The world of Mess is a mix of comedy and chaos, unusual enough to keep audiences on edge while still delivering humour. It has been a deeply collaborative and creatively fulfilling experience.”
The original screenplay comes from Paul Soter, with adaptation and dialogues by Kapil Sawant, adding another layer of craft to the film’s offbeat narrative.
As production gears up, Mess looks ready to live up to its name, serving up a delightful tangle of mayhem, mischief and movie magic for audiences in India and beyond.
